Top 10 Instagram Tips for the Modern Nonprofit - PowerPoint PPT Presentation

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Top 10 Instagram Tips for the Modern Nonprofit

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Instagram is, without a doubt, a modern marketing powerhouse. In June 2018 Instagram announced it had hit the 1 billion users milestone. Among the major social networks, only Facebook and YouTube have more people logging in. The platform is growing fast. With regards to business growth, an estimated 71% of US businesses use Instagram, almost double the number of businesses (48.8%) that used Instagram in 2016! – PowerPoint PPT presentation

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Title: Top 10 Instagram Tips for the Modern Nonprofit


1
TOP 10 INSTAGRAM TIPS FOR THE MODERN NONPROFIT
2
June 2018 Instagram hit the 1 billion users
milestone
3
Forrester report
Instagram has a 2.2 percent per-follower
interaction rate
INSTAGRAM HAS A VERY HIGH USER INTERACTION RATE
4
WHY USE INSTAGRAM?
High User Engagement
Younger Audience
Very Visual
Quick and/or Real Time
5
HERE ARE OUR TOP 10 TIPS FOR GETTING THE MOST OUT
OF INSTAGRAM
6
1
Sign Up for Instagram Business Tools
7
Sign up for Instagram Business Tools. Its free,
and it provides you with several useful
tools that you dont get with the personal account
8
2
Make Your Profile Stand Out
9
For your profile picture, choose something
visually appealing and that represents your
organization
10
3
Have an Instagram Strategy
11
Who will run the account
Whether that be one person or several
Set specific and measurable goals
12
4
Decide on Your Feed
13
SOME TOOLS THAT YOU CAN USE TO TAKE YOUR
INSTAGRAM POSTS UP A NOTCH
Snapseed
VSCO
Canva
Instaquote
14
5
Write Compelling Captions
15
Ask your followers to take action by clicking the
link your bio, donating, answering a question
Start your captions with important details
Mention other users and use relevant hashtags
16
6
Post Instagram Stories
17
Instagram Stories is Instagrams Snapchat-like
feature that creates photo and video sequences
that disappear 24 hours after being posted
18
USE INSTAGRAM STORIES TO
Update your followers
Share behind-the-scenes
Hold contests
Shout out followers
19
7
Utilize the Full Potential of Instagram Stories
20
UTILIZE THE FULL POTENTIAL OF INSTAGRAM STORIES
Adding hashtags to your Stories
Adding links
Adding location stickers to your Stories
Using GIFs
Using Stickers
Adding your Instagram posts to your Stories
Using Polls 
Reposting other users Stories in which youre
mentioned
21
Instagram Stories have a lot to offer as a
feature. Mix it up regularly to keep your
supporters engaged and interested
22
8
Dont Forget About Hashtags
23
Instagram posts with at least one hashtag get
12.6 percent more engagement than posts without
one
24
HERE ARE SOME TOP TIPS FOR USING HASHTAGS
Create designated hashtags for different campaigns
You can use up to 30 hashtags per Instagram post
Use a mix of unpopular and popular hashtags
Regularly engage with hashtags that you yourself
25
You can also utilize hashtags to crowdsource
images, raise cause awareness and increase
donations with the help of Donation Platform
26
9
Engage With Your Followers
27
DIRECT COMMUNICATION WITH FOLLOWERS IS THE BEST
WAY TO ENGAGE WITH THEM
Promptly respond to comments on all of your
photos and videos
Directly thank your followers for their donations
Tag other accounts in your posts
Post consistently
Use Instagram Stories features like Polls and
Questions
Organize live videos
Create a hashtag for your campaign
28
You can post your supporters videos, photos and
more on your profile. This increases trust and
credibility 
29
10
Use CTAs
30
Have a good amount of your posts some suggest
all include a CTA (Call To Action). Invite
followers to visit your nonprofits blog, sign up
to volunteer for fundraising, or simply make a
donation
31
Consider using Instagram ads. Instagram ads look
almost like regular photos in a users feed
32
Instagram has opened up many avenues for
nonprofits from allowing donors to see directly
into the lives of beneficiaries, quick and simple
fundraising, to being able to easily broadcast
from remote and dangerous places
READ MORE
https//donorbox.org/nonprofit-blog/instagram-for-
nonprofits/
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