introduction of digital marketing and statergy

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Introduction of Digital Marketing statergy.

• Presented by- Akshay Manchalwar

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What is digital marketing?

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile
  phones, display advertising, and any other
  digital medium.

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Why you need digital marketing?

• Affordability
• Mobile access
• Flexibility
• Expansion
• Tracking
• Influencer engagement

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Digital marketing statergy?

• There differnt type of statergy available in
  digital marketing.
• Internet marketing
• Mobile marketing
• Social marketing
• Viral marketing

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Internet marketing-

• Also called as online marketing. It is a process
  of promotion a brand,product or services over the
  internet.its broad scope includes email
  marketing, electronic customer relationship
  management any promotional activity that are
  done via wireless media.

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Mobile marketing-

• Mobile marketing is multi-channel online
  marketing technique focused at reaching a
  specific audience on their smart
  phones , tablets, or any other related devices
  through websites, E mail, SMS and MMS, social
  media or mobile applications.Mobile marketing can
  provide customers with time and location
  sensitive, personalized information that promotes
  goods, services and ideas.

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Social marketing-

• Social marketing is the use of commercial
  marketing principles and techniques to improve
  the welfare of people and the physical, social
  and economic environment in which they live. It
  is a carefully planned, long-term approach to
  changing human behavior

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Viral marketing-

• Viral marketing is any marketing technique that
  induces websites or users to pass on a marketing
  message to other sites or users, creating a
  potentially exponential growth in the message's
  visibility and effect. A popular example of
  successful viral marketing is Hotmail, a company
  now owned by Microsoft , that promoted its
  services and its own advertisers' messages in
  every user's email notes.

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Preprequisite for course

• Anyone with basic understanding of internet
• No programme or website knowledge require.
• Basic english/communication must.
• Intrested enthusiast ic in technology

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Career opportunity in digital marketing.

• SEO(search optimization executive) specialist.
• Copy writer.
• Content writer.
• Content writer manager.
• Social media manager
• Digital marketing manager.

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Online money earning

• You can earn online also with the help of digital
  marketing.below are some tools of online earning
• Google adsense
• Freelancer
• Affiliate marketing
• Blog writing

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  maharashtra
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