Basic of seo

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Search Engine Optimization
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Outline

• Introduction
• Types of SEO
• Difference between White Hat Seo and Black Hat
  Seo
• Types of Search Engines
• Search Engines Shares
• How Search Engine Works ?
• Seo Building Blocks

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What is SEO ?
Search Engine Optimization
Search engine optimization (SEO) is the process
of improving the visibility of a website or a
web page in search engines via the "natural" or
un-paid ("organic" or "algorithmic") search
results
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• Types of SEO

• On - Page SEO

• Off - Page SEO

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• On-Page SEO

On-page SEO (also known as "on-site" SEO) is the
act of optimizing different parts of your website
that affect your search engine rankings. Examples
of this include measures to optimize the content
or improve the meta description and title tags. 
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Off-Page SEO
Idea
Off-page SEO focuses on increasing the authority
of your domain through the act of getting links
from other websites. Off page SEO refers to
techniques that can be used to improve the
position of a web site in the search engine
results page (SERPs). Many people associate
off-page SEO with link building but it is not
only that.
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Difference between White Hat Seo and Black Hat Seo
The difference between black hat SEO and white
hat SEO has to do with the techniques used when
trying to improve a websites search engine
ranking.
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Types of Search Engine
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Search Engines Shares
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Seo Building Blocks
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How Search Engines Work ?

• Web Crawler
• Indexing
• The Algorithm

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Thanks!

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