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6 tips for maarketing your video production company


Use these easy tips to market your video production company and build your audience and clientele!Starting your own video production company is tough work. Developing your portfolio and clientele might even be tougher. You’ve got to know how to market yourself. I spent many years as a Marketing Executive for a Fortune 500 company before I made a return to filmmaking in 2011. The principles I learned in that era can be easily applied to anyone starting a video production company. – PowerPoint PPT presentation

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Title: 6 tips for maarketing your video production company

6 Tips for Marketing Your Video Production Company
1. Market Research
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2. Showcase Your Value
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3. Networking is Key
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4. Request Referrals
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5. Utilize Social Media
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6. Produce Great Quality Work
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Market Research
I know this sounds boring, but its the most
basic thing you can do, and youíd be surprised
how many times this is overlooked. So again, do
your research. When I was running my own team and
we were leading up to the introduction into a new
market, we spent weeks researching that very
Market Research
1. Market Research
We knew exactly who our competition was and we
knew exactly what they could or couldnt do. By
knowing their strengths and weaknesses, we were
able to develop a solid marketing strategy around
that. In turn, we were able to go into these new
markets and establish ourselves quickly, setting
ourselves apart from others.
Showcase Your Value
There are many ways to showcase your value, like
a company website, social media, and streaming
services that show your reel. But the key word
here is value. The thing you need to market more
than anything is just that, the value proposition
of your production company.
Showcase Your Value
2. Showcase Your Value
The question now what is your value? This can
mean many different things what you need to do
is focus and hit a specific keyword. So, if your
company does something really well above other
things, such as adding professional motion
graphics to your work, then showcase that. This
has value to a potential client. And it also may
help you gain a competitive advantage over your
Networking is Key
Networking is another key component to creating a
successful video production company. Getting out
there and shaking hands and having face-to-face
time with clients and other production company
owners is a big deal. Youll find that there are
trade organizations online and in a major city
near you. Join these organizations and put in the
effort to connect with people at these events.
Networking is Key
3. Networking is Key
Youll find early on that you can land jobs by
going to these events and meeting other owners
who are just as stacked with work and can
possibly send some work your way. This is a
common practice when starting early on. But dont
just stop there. Find potential clients through
your market research and gain face time with
them. Talk with them and make them feel special.
Talk to anyone and everyone. Be personable.
Engage with clients and show an interest in their
product or service.
Request Referrals
In this industry, no matter if youre doing
industrial, commercial or even big-budget film
work, its all who you know and who can vouch for
you. This is where client referrals come into
play. If youve established a great collaborative
relationship with your client and theyre happy
with your work, then ask them to provide you with
a few words about their experience. Being able to
have this type of marketing on a website or
social media page is huge for any start up.
Request Referrals
4. Request Referrals
Be sure to provide the name of the client liaison
and company name. Youd be surprised how many
potential clients will contact the previous ones
in order to get a reference for your
professionalism. That means youre going to need
to produce quality work in a professional manner
but more on this in a minute.
Utilize Social Media
Social media is one of the easiest ways to
promote and market your company. Just be aware
that running the social media of your company
takes a lot of time and effort. If you set a good
strategy, you should be able to tackle the
gauntlet that is social media and have it work
for you.
Utilize Social Media
5. Utilize Social Media
You should look at social media as a way to
connect with both your current clients and
potential clients. Answer questions and spark
discussion. Engagement is the rule of thumb here.
In between engagements, you can strategically
place promotions and marketing plans. Also, as a
general rule of thumb, try to build organically
early on. Once you have the revenue to do so, use
paid promotions.
Produce Great Quality Work
This really is a no-brainer. If you produce
quality work, then your clients will see this and
want to continue to do business. Theyll even
tell others about your professionalism and
craftsmanship. This doesnt mean that you go out
and quickly produce a project with no regards to
prep. If you present the client with something
that was never fully planned out, theyll notice
it and choose not to use you again.
Produce Great Quality Work
6. Produce Great Quality Work
In order to make great work, you need to
communicate clearly with your client. Plan and
develop accordingly. Making your client happy
about the work youve accomplished should be your
ultimate goal. If you do this, theyll spread the
word about you. There is no better marketing tool
than others speaking highly of you and your video
production company.
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