Senior Consumers: Understanding key trends driving consumer behaviors | Aarkstore - PowerPoint PPT Presentation

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Senior Consumers: Understanding key trends driving consumer behaviors | Aarkstore

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There has been said much and done more for young generations, little is known to gain traction from the senior consumer. Know how companies should respond and grab better opportunities to target older generations. For more info visit us - – PowerPoint PPT presentation

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Title: Senior Consumers: Understanding key trends driving consumer behaviors | Aarkstore


1
Senior Consumers
  • Understanding key trends driving consumer
    behaviors

2
Summary
  • Much has been made of young generations such
    as millennials setting new consumer trends and
    how companies should respond, but in reality,
    there are perhaps better opportunities available
    to target older generations then younger ones.
    Consumers over the age of 55 at present have been
    shown to be more tech savvy than ever, more
    online and increasingly looking for leisure and
    entertainment opportunities.

3
  • When these factors are combined with the fact
    that they are more likely to own property than
    any other group, have more liquid capital than
    any other and are increasingly less likely to
    save inheritance for younger generations. There
    are opportunities arising in a number of product
    areas, including technology, property and
    housing, marketing, financial products and
    holidays and leisure. Many companies have yet to
    realize that they actually have an ideal product
    for senior consumers already but are failing to
    maximize the opportunity due to not properly
    targeting this consumer group.

4
Scope
Level 5
Explore the opportunites available and how the
group is changing in nature
Examine just why senior consumers are such a
valuable customer group
Level 4
Level 3
Level 2
See the progress made by some companies in
targeting this demographic
See what the risks are to this group and how
their lifestyle might be effected
Level 1
5
Key take-outs from the report -
6
Reasons to buy
Why has this generation got so much spending
power over the millennial generation?
How can they be better targeted with products and
advertising campaigns?
What products really suit the senior age group?
What holiday, property, technology and retirement
products does this group favour?
7
BROWSE FULL MARKET REPORT
  • Senior Consumers Understanding key trends
    driving consumer behaviors
  • Related Market Research Reports
  • Business Services Market Research Reports
  • Consumer Goods Market Research Reports

8
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9
ABOUT AARKSTORE
Aarkstore Enterprise provides businesses, start-
ups, market research seekers and enthusiasts with
all-inclusive yet exclusive market information
encompassing a number of industry verticals. As
a leading online market research report seller,
Aarkstore acts as a platform for accessing
statistics, forecasts, business insights, ideas,
concepts and much more Our blog
https//www.aarkstore.com/blog/
10
Web www.aarkstore.com Phone -  91
9987295242 Mail Us contact_at_aarkstotre.com
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