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Title: SIM: Digital Marketing Courses Training, Classes in Pune | PCMC (1)


1
DIGITAL MARKETING TRAINING CENTRE
School of Internet Marketing is one of the
Leading Digital Marketing Training Institute in
Pune PCMC.
103C, 1st Floor, Hrishikesh Chambers, Karve Road,
Paud Phata, Erandwane, Near Dashabhuja Ganpati
mandir, Opp SAP Training Center Pune, Above Raj
Restaurant, Kothrud, Pune, Maharashtra 411038
2
ABOUT US
SIM - School Of Internet Marketing is the best
institute of Digital Marketing Training In Pune
condensed entirely on the scope of SEO, SEM, SMO,
ORM, Google Webmaster, Google Analytics Email
Marketing and Pay Per Click. With comprehensive
and strategic planning of digital marketing!
Placement and advertisement. All of our
faculty is Google certified industry experts.
The great planning of the course, particular
learn about the market, current trends in the
industry, allowing room for development, via
tasks, live projects. Experience The faculty
has 5 years of experience in SEO, SMO SEM.
Running this Institute from last 4years.
3
MODULE
  • DIGITAL MARKETING
  • SEARCH ENGINE MARKETING (SEM) /PPC
  • SEARCH ENGINE OPTIMIZATION (SEO)
  • GOOGLE ADWORDS
  • LOCAL SEO
  • GOOGLE ADSENSES
  • SOCIAL MEDIA OTIMIZATION (SMO)

4
  • WEBSITE PLANNING AND CREATION
  • SOCIAL MEDIA MARKETING (SMM)
  • AFFILIATE MARKETING
  • GOOGLE SEARCH CONSOLE / WEBMASTER
  • E-MAIL MARKETING
  • GOOGLE ANALYTICS
  • ONLINE REPUATION MANAGEMENT (ORM)

5
DIGITAL MARKETING
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile
phones, display advertising, and any other
digital medium. Digital marketing's development
since the 1990s and 2000s has changed the way
brands and businesses use technology for
marketing. As digital platforms are increasingly
incorporated into marketing plans and everyday
life, and as people use digital devices instead
of visiting physical shops, digital marketing
campaigns are becoming more prevalent and
efficient. The benefits of digital marketing
courses in Pune gives businesses of any size
access to the mass market at an affordable price
and, unlike TV or print advertising, It allows
truly personalised marketing. We can obtain
detailed information about how customers use your
website or respond to your advertising.
6
SEARCH ENGINE OPTIMIZATION
SEO Search Engine Optimization is the process of
affecting the visibility of a website or a
webpage in a search engines unpaid result
often. Many people think that for learning SEO
classes in Pune, you need to have technical
knowledge which is completely wrong assumption in
the market.. You just need to know the basics of
HTML which is covered in the course content.
Below are the details of the whole course
content. IMPORTANCE If you have a website,
blog or online store SEO can help your Business
objectives. It is Essential users trust search
engine and having a presence in the top positions
for the keyword the user is searching increase
the websites trust.
7
LOCAL SEO
Local SEO is an effective way to market your
business online. It helps businesses promote
their products and services to local customers at
the exact time they're looking for them. Millions
of customers use local SEO classes in Pune search
every day to find the best local businesses in
their area. IMPORTANCE It helps businesses
promote their products and services to local
customers at the exact time they're looking for
them. Local SEO companies allows you to position
your business on search engines and other digital
marketing platforms so you're seen by potential
customers on their terms.
8
SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) Social media
optimization increases the visibility of your
social media profiles, your social networking
activity and your published content so that it is
found by people searching for information and
resources that relate to your content. SMO
classes in Pune helps drive traffic to your
website or blog, makes it easier for others to
share with their circle of influence, builds
community around your brand and helps search
engines index your social media profiles, social
activity and blog posts more easily. IMPORTANCE
With SMO, you can ensure a strong web presence
for the business and establishes the internet
authority of the brand. It not only introduces
people to the business but also helps in
branding, improving brand visibility and recall.
Social media optimization provides the
opportunity to reach out to niche audience.
9
SOCIAL MEDIA MAREKTING
Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and
digital marketing are still dominant in academia,
social media marketing is becoming more popular
for both practitioners and researchers. Most
social media platforms have built-in data
analytics tools, which enable companies to track
the progress, success, and engagement of ad
campaigns. IMPORTANCE Social media marketing
(SMM classes in Pune) is a form of Internet
marketing that utilizes social networking
websites as a marketing tool. The goal of SMM is
to produce content that users will share with
their social network to help a company increase
brand exposure and broaden customer reach.
10
GOOGLE SEARCH CONSOLE
Google Search Console (previously Google
Webmaster Tools) is a no-charge web service by
Google for webmasters. It allows webmasters to
check indexing status and optimize visibility of
their websites. As of May 20, 2015, Google
rebranded Google Webmaster Tools as Google Search
Console. In January 2018, Google introduced a new
version of the Search Console, with a refreshed
user interface and improvements. IMPORTANCE G
oogle Webmaster Classes in Pune Tools also allows
to know if your site is infected with malware.
This tools is a really valuable instrument for
SEO. It gives you at a glance data about
all important SEO aspects of a site, such as
keywords, links, crawl errors, etc
11
GOOGLE ANALYTICS
Google Analytics  is software that is connected
to your website through a piece of tracking code.
This is a small piece of JavaScript code that is
made within your analytics account, like the
example below. The account holder generates
this code and then places it into the HTML back
end of their site. IMPORTANCE Google Analytics
Classes in Pune allows you to measure the results
of individual campaigns in real-time, compare the
data to previous periods, and so much more.
12
DIFFRENCE BETWEEN GOOGLE ANALYTICS GOOGLE
WEBMATER
These are free tools which Google provided by
Google and both tools are very important for
checking the website performance. Webmaster
Tools provides an information or you can say
insights on how search engines interact with your
site, while Google Analytics provides an
information on how website users interact with
your site.
13
SEARCH ENGINE MARKETING (SEM) / PAY PER CLICK
(PPC)
Search Engine Marketing (SEM) is a form of
Internet Marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages (SERPs) primarily through
paid advertising. SEM classes in Pune may
incorporate search engine optimization (SEO),
which adjusts or rewrites website content and
site architecture to achieve a higher ranking in
search engine results pages to enhance pay per
click (PPC) listings. Pay-per-click (PPC), also
known as cost per click (CPC), is an internet
advertising model used to direct traffic to
websites, in which an advertiser pays a publisher
(typically a website owner or a network of
websites) when the ad is clicked. It is commonly
associated with first-tier search engines (such
as Google Ad Words and Microsoft Bing Ads). With
search engines, advertisers typically bid on
keyword phrases relevant to their target market.
14
WEBSITE PLANNING CREATION
How to plan, conceptualize and create an engaging
website from scratch? A website is a set of
related web pages served from a single web
domain. One needs to have a Website Planning And
Creation classes in Pune to have an online
presence and do online branding. These days when
the world of marketing is rapidly getting wrapped
by digital marketing, you are actually hitting
your business if you don't have an online
presence and the first step towards getting an
online presence is to get a website.
15
AFFILIATE MARKETING
Affiliate Marketing is a type of
performance-based marketing in which a business
rewards one or more affiliates for each visitor
or customer brought by the affiliate's own
marketing efforts. Affiliate Marketing Classes
in Pune overlaps with other Internet marketing
methods to some degree, because affiliates
usually use regular advertising methods. Those
methods include organic search engine
optimization (SEO), paid search engine marketing
(PPC Pay Per Click), e-mail marketing, content
marketing, and (in some sense) display
advertising. On the other hand, affiliates
sometimes use less traditional techniques, such
as publishing reviews of products or services
offered by a partner. You sign up for
an affiliate network and decide on what you want
to promote. You get your affiliate links and
place them on your websites, videos, or social
networks so that people get to click those links
and continue purchasing a product or service.
When your target audience performs the desired
action, you get paid.
16
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17
E-MAIL MARKETING
Email Marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer
could be considered email marketing. It usually
involves using email to send advertisements,
request business, sales or donations, and is
meant to build loyalty, trust, or brand
awareness. E-mail marketing Classes in Pune can
be sent to a purchased lead list or a current
customer database. IMPORTANCE It can be used
thoughtfully to build loyalty and trust in your
brand. Email marketing is important for building
relationships with prospects, leads, current
customers, and even past customers because it
gives you a chance to speak directly to them, in
their inbox, at a time that is convenient for
them.
18
ONLINE REPUTATION MANAGEMENT
Online Reputation Management (ORM) is a bit
broader of a term, and is used to specifically
manage the online reputation of a person, place,
product, services, website, brand
etc IMPORTANCE ORM Classes in Pune is the
act of monitoring, addressing or optimize SERPs
(search engine result pages) or mentions in
online media and Web content. It is of great
importance to companies to monitor how someone or
something is perceived based on an internet
search.
19
Thank You
For more Information Contact Us - 91 8956609996
/ 91 8087530193 E-Mail Id - info_at_schoolofinterne
tmarketing.co.in
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