Benefits of Hiring an External Creative Agency for Your Brand - PowerPoint PPT Presentation

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Benefits of Hiring an External Creative Agency for Your Brand

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Creative agencies, as the name suggests, are specialists of the creative space. They are responsible for coming up with all the creative communication for your brand and often come up with very unique insights and viewpoints. – PowerPoint PPT presentation

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Title: Benefits of Hiring an External Creative Agency for Your Brand


1
Benefits of Hiring an External Creative Agency
for Your Brand
Tingdigital.com.au
2
Introduction to Creative Agencies
  • Creative agencies, as the name suggests, are
    specialists of the creative space. They are
    responsible for coming up with all the creative
    communication for your brand and often come up
    with very unique insights and viewpoints. While
    you might understand the ins and outs of the
    practical side of your business, the creative
    agency works towards grabbing the attention of
    your target audience and delivering your message
    in a palatable way.

Tingdigital.com.au
3
Limitations of in-house Creative Capabilities
  • Many brands have designers and writers in-house
    to handle all their creative requirements.
    However, this approach comes with certain
    limitations.
  • Limited creative resources with limited
    experience
  • Lack of greater industry creative insights
  • Your existing resources cannot draw from a pool
    of other creative minds and have to rely on their
    own output. Whereas a creative agency in Sydney
    would have a number of different creative
    employees working for them.

Tingdigital.com.au
4
What Specialized Services are provided by a
Creative Agency?
  • End to end graphic requirements this could also
    include videos and other rich format media.
  • Complete content requirements from long-form
    content to short social media copy.
  • Research and insights into creative strategy for
    your brand.

Tingdigital.com.au
5
Process of Working with a Creative Agency
  • If you do decide to go ahead with a creative
    digital agency in Sydney, typically, this is how
    they would start working for you - 
  • Step one would be an in-depth analysis and review
    of your current creative strategy and output,
    they would also give you feedback on all aspects
    if required.
  • The next step would involve coming up with a
    fresh, and unique creative take if required, or
    making improvements on your current formats.
  • Finally, once you are both on the same page with
    regards to the kind of creative voice your brand
    will have, it is time to begin your relationship
    through the course of regular work.

Tingdigital.com.au
6
What Kind of Creative Agency Works Best for You?
  • The term creative agency is a fairly broad one.
    While some of them function exclusively as design
    studios, others tend to specialize in churning
    out large amounts of content. On the other hand,
    a digital creative agency will be more focused in
    the digital space and would be better equipped to
    supplement your digital efforts. Ultimately, your
    choice should be determined by your end goals.
    However, in general, it's always better to go in
    for a fully integrated creative agency so that
    you can successfully maintain a uniform tone of
    voice and visual style across all your
    communication efforts.

Tingdigital.com.au
7
Thank You
Tingdigital.com.au
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