Top 10 Features to look for in Web Push Notification Platform - PowerPoint PPT Presentation

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Top 10 Features to look for in Web Push Notification Platform

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Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. – PowerPoint PPT presentation

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Title: Top 10 Features to look for in Web Push Notification Platform


1
Top 10 Features to look for in Web Push
Notification Platform
  • https//www.pushmaze.com/

2
(No Transcript)
3
Overview Of Features
  • Installation method customer support
  • Browser supports
  • Trigger web push notifications
  • Push subscriber segmentation
  • Scheduled notifications
  • Drip Campaign
  • Analytics
  • Multi-Languages

4
  • Some common queries from a new user
  • Where to place the installation code?
  • I dont have access to the root folder. What to
    do?
  • Push Notification subscription pop-up is not
    coming
  • My Push Notifications are not being sent. What
    could be the issue?
  • How to test if the integration is done right or
    not?

5
Installation method customer supportThis is
where you need right installation method without
vendor lock-in good customer support.
6
  • Browser Supports You need to make sure that push
    notifications supports all browsers both HTTP
    HTTPS websites

7
  • Trigger Web Push Notification Most of the
    e-commerce website knows about cart abandonment.
    According to research, the average cart
    abandonment rate is 67.45. Convert them with the
    help of trigger push notifications.

8
  • Push Subscriber Segmentation Web Push
    Notification allows you to segment your
    subscribers based on
  • Geo Location
  • Device
  • Browser
  • Landing page where user subscribed to your push
    notification

9
  • Schedule Push Notification
  • Why is Scheduling of Push Notification important?
  • You never miss interacting with customers even
    when you are on a holiday
  • Never miss on sending Notifications during Sale
    Event
  • Right timing can result in increased CTR for push
    notifications. Schedule notifications to be sent
    on right time

10
  • Drip Campaign Drip Notification is a series of
    automated notification sent to a user based on
    certain actions. As in
  • Welcome Notification
  • Nurture Leads
  • Target Notification

11
  • Push Notification Analytics
  • Measurement is an important part of every
    marketing campaign. The important metric to check
    for
  • Opt-In Analytics
  • Subscriber Analytics
  • Notification Analytics

12
  • Multi-Languages Web Push Notification service
    provider also allow you to segment users based on
    Geo. Now you can send Push Notifications in the
    local language of your user. This will not only
    create a personal touch but also can lead to
    increased engagement rate.

13
Key takeaway
  • The best practice would be to go for trial plan
    of the top features will help you to understand
    and explore all the features and then you can
    decide on which plan to take which will fit in
    your business requirement.

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