Title: Listing Your Business in Directories is a Real Advantage for Local SEO
1Listing Your Business in Directories is a Real
Advantage for Local SEO
- As a local business owner, have you ever asked
yourself the question if its worth it to list
your business in local directories? Listing
your business in the online equivalents is
crucial for your business growth. No matter
whether your customer base is national or
international, you still need to list your
office locations in local directories to assist
in SEO as local searches are significant. - Here are a few statistics that help you
understand how important it is to list your
business in local directories. - 71 of B2B researchers start their research with
a generic search. - B2B researchers do 12 searches on average prior
to engaging on a specific brands site. - Local SEO 72 of consumers who did a local search
visited a store within five miles. - 30 of mobile searches are related to a location.
- 28 of searches for something nearby result in a
purchase. - Local searches lead 50 of mobile visitors to
visit stores within one day. - 78 of local mobile searches result in offline
purchases. - Listing your business in local directories helps
your website to perform better in search engine
rankings. When it comes to local directories
placement, consistency is the key. As search
engines prioritize businesses in local searches,
it is crucial to have the same information across
many different business directories. When small
business owners cant claim their own directory
in Google, it is worth paying a professional who
can provide you with more digital marketing
ideas for small business. They know what
directories work better for your business.
2Why Should You Consider Local Directory Listing
Service? The primary benefit of opting for a
local business listing service is, you can load
information like your business name, address,
phone number and web address quickly and
efficiently. If you are a business person with
several franchises or venues, then local
directories listings are an essential option for
you. But, the one thing you must have in your
mind is featuring the right business name and
contact details with clear identifiers.
Otherwise, your customers couldnt follow
you. By setting up different local business
directories for each location, you can start
collecting reviews for each business location.
Moreover, it allows your customers to see you as
more successful than a stand-alone location.
Adding good location information such as map
capsules and driving directions in each business
directory entry ensures that your customers can
find your business easily. How Local Business
Directories Assist in Creating Good Local SEO?
Search Engine Rankings The biggest benefit of
listing your business in local directories is to
improve your search rankings. It helps you to
build valuable backlinks to your site and creates
a positive impact on your audience. (Dont think
backlinks are dead. They are still one of the top
factors that Google uses to determine if a
website should be listed towards the top or not.
The more quality backlinks you have, the
better.) Improves Referral Strategy If you are
running a business that depends on referrals,
then its significant for you to ensure that
your business is listed in local directories. A
person searching for products or services asks
friends, neighbors, or posts a question on
social media to find out the good service
providers. If your past or current customers had
a chance to come across these questions, they
might refer you. As they can find your contact
information online, there are more chances that
this lead will get converted into a
customer. The appearance of your business
listing may also make a bad or good impression on
your customers. If your business directory has
more number of positive reviews, the leads are
more likely to call for a quote or buy a product
from you.
3- In case, if there are many negative reviews or
incorrect contact details, the leads may give up
and move on to the next possible business. - Brand Awareness
- Assume that if someone is using Google or local
directories for a particular product, the chances
are high that they may see your listing as your
business will appear when they search for certain
products or services. By this way, you can make
connections even if you arent directly taking
any effort. The more someone sees your business,
the more likely they will be to remember your
business. Theyll try to learn more about your
business and the type of product or service you
offer. - Local Visibility
- Online business directories have suggesting
capabilities and advanced filtering that allows
you to connect with your targeted customers.
They are truly beneficial as they build your
business locally visible to your community. - Get Discovered
- Get discovered not only by your customer but also
by potential Investors and Partners who are
searching for businesses to do business with.
Featuring the right contact details, services,
and more help them to give your business some
consideration. - Cost-effective
- Advertising your online costs you hundreds of
dollars! But, most online business directories
are free for listing your local business. Some
directories require additional cost for some
special features, such as more than one business
listings, multiple locations, multiple
categories, location map, and more. - How to Make the Most of Your Business Directory?
4For any new businesses or established business
new to digital marketing, launching a local
business campaign is a difficult task. The
results cannot be expected overnight. Local
business directories play a vital role in
increasing the visibility of your business within
the local search results and leads to more
customers, more sales and more success! If you
are looking for any digital marketing ideas or
lead conversion strategies for your small
business, visit https//ask8.com/local-directory-m
arketing/