Effective ways to run a social media contest to attract a wider audience - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Effective ways to run a social media contest to attract a wider audience

Description:

Know how social media contest is becoming an effective strategy to increase more visitors and sale to the business. Explore more on our social media strategy at . – PowerPoint PPT presentation

Number of Views:1

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Effective ways to run a social media contest to attract a wider audience


1
Effective Ways to Run A Social Media Contest to
Attract A Wider Audience
2
Running A Social Media Contest
  • Thinking of running a social media contest? You
    have landed on the right page. Contests are a
    great way to entice existing as well as new
    followers.
  • Nowadays, companies dont mind giving products
    or services away through social media contests to
    gain new followers and boost organic promotion.
    Besides, it is one of the best ways to increase
    your list of e-mail subscribers.

3
Simple Tips to Execute Social Media Contest
  • So, if youre planning to conduct a social media
    contest or youre simply interested to know how
    it is done, you want to read on.
  • Without wasting much of your time, lets get into
    these simple tips that will help you to execute a
    successful and engaging social media contest for
    your followers.

4
DEFINE YOUR OBJECTIVE?
  • Be focused and clear while defining your goal.
    Determine if you seek brand recognition or want
    to promote a particular product or just
    interested in increasing your fan base.
  • It is an essential and the foremost step in
    conducting a contest that will guide you through
    other aspects.

5
BUDGET
  • Once youve set your objective, the next thing is
    to create a budget. Decide how much you are
    willing to spend on your contest. Remember,
    people love freebies and will want to get as many
    as they can.
  • If you are willing to give away free samples of
    your product to drive some awareness and
    engagement, considering the number of giveaways,
    consider the total cost of promotion to set your
    budget accordingly.

6
TYPES OF CONTEST THE PLATFORM
  • Decide one platform where you want to run your
    contest. It can be Facebook, Instagram, Twitter
    or Pinterest you need to choose wisely while
    keeping your goal and audience in mind.
  • For instance, if you want to drive a little
    engagement, you can run a Like-Share-Comment
    contest on Facebook. However, if you want high
    engagement from wider audiences, choose a
    platform with a dedicated audience.

7
The contest type which you can go for include
  • Sweepstakes
  • Photo/Video contest
  • Caption contest
  • Quiz Competition
  • A sweepstake is the easiest amongst all but at
    the same time is not as engaging as photo/ video
    contest.
  • Depending on your goals, you can. decide the type
    of contest that will bring most value to your
    business within your set budget

8
CHOOSE A TIME FRAME OF THE CONTEST
  • No matter which contest you choose, decide how
    long you want to run it. Also, you want your
    followers to know about the contest before it is
    closed.
  • So, choose the best time to post your contest.
    According to studies, the best time to post on
    Instagram is between 6pm-730 pm during the week
    and around 11am on the weekends.

9
MAKE IT RELEVANT
  • Consider your target audience and set a prize
    that is relevant to the audience as well as your
    business. Many businesses give away prizes that
    are irrelevant, yet people take part in their
    contest to avail those prizes.
  • However, when the contest ends, there is a high
    rate of unsubscribes and a low ROI. In order to
    drive maximum profit from your contest, it is
    essential to offer relevant prizes to your
    targeted audience.

10
SET YOUR TERMS AND CONDITIONS
  • Create simple and clear conditions for your
    contest which participants can understand at the
    first go only. Respond every query that helps to
    clear doubts of each participant. Set the date of
    your contest, plan copyright rules, contest
    eligibility and keep everything transparent.

11
PROMOTE YOUR CONTEST
  • No matter how good your contest looks, how
    exciting your prizes are, all your effort will be
    in vain if you dont promote your contest. After
    all, if you want to reach maximum audience and
    promote your brand, you have to advertise your
    contest well. Best way to engage maximum traffic
    on your platform is to promote your contest
    across all social media platforms.

12
Final word
  • No matter how successfully your contest runs,
    audience will reach you only for freebies. It is
    your responsibility to convert your first-time
    buyers into regular ones by delivering a seamless
    experience. Besides winners, you can reward all
    participants with discounted offers as a token of
    thank you. This small gesture will encourage your
    participants to give a chance to your brand by
    becoming your loyal customer.
  • It is a great idea to hire a firm with expertise
    in professional e-commerce development in Sydney.
    In case, your e-store is supported by Magento,
    you can consider investing in professional
    Magento web development. Expert assistance will
    allow you to build a strategy for your contest
    from the get-go and also optimise your website
    for the contest, if needed.

13
Get in Touch
About PowerShow.com