5 Important SEO Trends in 2018

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5 Important SEO Trends in 2018
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Search Engine Marketing is one of the most
evolving channels in online marketing due to its
highly competitive nature, improved methods,
complex but constantly updated algorithms and new
technologies.
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1. The shift to mobile
Google will be rolling out its mobile index soon
where it will rank web pages based on their
mobile version and not their desktop version.
The news should have all SEO quickly adit
accelerate mobile pages and ensure that their UX
(user experience) is optimized, all inclusive of
page load speed, navigation, design and all
related factors.
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2. The rise of voice search
According to Google, 1 out of 5 searches come
from voice queries with 40 percent of adults and
44 percent of teenagers using voice search on a
daily basis and steadily growing faster than type
search.
Using natural language that falls in line with
the users tone of conversation and long-tail
keywords should be focused on.
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3. Better user experience
SEO is moving towards a more personalized
and relevant user experience where traffic alone
will not lead to loyalty or conversions, but the
rise of more relevant and personalized content
will step in to lead to a more engaged audience.
A good user experience will help identify
which pages are more relevant for people and
increase engagement.
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4. Improved video and image search
Online behavior is quickly becoming more
visually focused thanks to huge technological
advancements in internet speed and social media
platforms moving in line with a rising demand for
images and visuals and a great opportunity to
explore the potential and power of visual search,
or Rich visuals which are more engaging.
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5. Individual customization in SERPs
Google has been requesting more personalized
search results for a few years now and has
shifted from the generic form of SERO towards a
more personalized user experience.
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Our SEO-experts stay on top of all the trends and
coming changes and make sure that your business
takes the best
advantage of every opportunity. Contact us for a
consultation today.