Are you getting confused in SEO and SEM, or baffling in choosing them for your business? Don’t worry; You are in the right place. (1) - PowerPoint PPT Presentation

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Are you getting confused in SEO and SEM, or baffling in choosing them for your business? Don’t worry; You are in the right place. (1)

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Nowadays, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are more valuable and effective marketing techniques resemble to be alike both are blended towards generating traffic to the website. However, when we look at the terms deeply these are the utterly different traffic generation method. Let’s take an in-depth at SEO and SEM – PowerPoint PPT presentation

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Title: Are you getting confused in SEO and SEM, or baffling in choosing them for your business? Don’t worry; You are in the right place. (1)


1
Are you getting confused in SEO and SEM, or
baffling in choosing them for your business?
Dont worry You are in the right place. In this
article, we are going to explain clearly what is
the difference between SEO and SEM, which will
suit your business, etc.
Nowadays, SEO (Search Engine Optimization) and
SEM (Search Engine Marketing) are more valuable
and effective marketing techniques resemble to be
alike both are blended towards generating
traffic to the website. However, when we look at
the terms deeply these are the utterly different
traffic generation method. Lets take an in-depth
at SEO and SEM. What is SEO(Search Engine
Optimization)? Actually, SEO is a component of
the larger category, SEM. SEO is the process of
increasing the number of visitors to a
particular website by assuring that the website
appears high on the list of results delivered by
a search engine. Besides, the SEO industry is
frequently changing due to the various changes
made to Googles algorithm. However, there is
one perspective of SEO that stays constant SEO
is made up of On-Page Off-Page activities.
2
  • What Components Does SEO Include?
  • As we said above, SEO is involved in two
    different activities.
  • On-Page SEO includes
  • Including selective keyword naturally into title
    tags, meta descriptions, heading tags, alt text,
    etc.
  • Clean and formatting page URLs.
  • Optimized page load speed.
  • Developing quality content with selective
    keywords
  • Adding canonical tags, and etc.
  • Off-Page SEO includes
  • Creating a high quality, natural backlink profile
  • Social bookmarking (Stumbleupon, Reddit)
  • Directory submission
  • Forum
  • Blog comments, etc.
  • What is SEM (Search Engine Marketing)?
  • Search Engine Marketing(SEM) is a form of
    Internet marketing that included the promotion of
    websites by improving their visibility in search
    engine results pages (SERPs) through
    optimization advertising. It also includes SEO
    tactics and some other search marketing tactics.
  • What Components Does SEM Include?

3
  • Hence, its more accurate to view SEM (paid
    search) and SEO (organic search) as different
    entities to use as a component of your Search
    Marketing arsenal.
  • What You Can Gain from SEO SEM
  • Once you begin considering SEO vs. SEM, its
    essential to keep your desired results in mind.
    Both are means of attracting clients and use very
    different tactics. SEO turns around a focus on
    making your companys sales website in line with
    what search engines want. Google and other major
    search engines are involved with delivering the
    top content to users, and they tend to feature
    websites with clear navigation
    easy-to-understand benefits for the users. SEM
    relies on generating quick, clear advertisements
    and bidding on keywords that considered customers
    will likely enter into search engines.
    Organizations that focus on SEO vs. SEM should
    keep in mind that the benefits of both include
    improved conversion and CTR.
  • The Benefits of SEO and SEM
  • SEO SEM should work cohesively in a united
    effort. Using both SEO and SEM for your business
    is not only important but it will benefit your
    campaigns immensely, and helping drive more
    traffic to your website.
  • When utilizing both SEO and PPC, you can
    implement A/B testing with paid keywords before
    committing them to your organic goals to estimate
    their effectiveness. Marketers who link both
    their AdWords and Analytics accounts are able to
    see the value of their efforts and the
    corresponding balance these two sides of
    marketing can create together. Having the balance
    of both leaves you and your website with a sense
    of security as both efforts support one another.
  • Challenges of SEO and SEM Implementation
  • Both SEO SEM come with their own unique
    challenges. It does not always come down to cost
    or time either. Although, both have challenges
    related to quality, strategy, and more.
  • Accordingly, what are some of the challenges that
    occur with each?
  • With both SEO SEM you are probably taking
    visitors back to your website. Of course, there
    are ad types for sending calls and visitors to a
    physical location, a website is still important.
  • For SEO your web page is certainly important for
    both ranking getting users to do what you
    want. For SEM your web page is essential for
    getting people to your call to action to convert
    into a lead.
  • In both cases optimizing each page of your
    website for conversion is vital to the success
    of SEO SEM.
  • You should always keep your landing pages to be
    effective, have a clear focus, and a clear goal.

4
  • Utilizing your homepage as the landing page is an
    inevitable way to fail, especially with SEM.
  • So, Which is Best? SEO or SEM?
  • SEO as a requirement for high-quality SEM. SEO
    sets the foundation for SEM through
  • well-optimized content that prospects and
    consumers find helpful. Without landing pages,
    and blog content optimized for search, your
    search engine marketing efforts will fall flat
    due to inadequate quality, and visibility in the
    SERPs will be much difficult. Besides, organic
    SEO is also less costly long-term as you
    establish search credibility, as long as you keep
    it with the consistent creation of quality
    content and social media usage.
  • But if you are just launching your first website
    and initial online footprint, you are probably
    going to need some instant visibility in the
    search until you build up some organic
    credibility. With a strategic PPC campaign, you
    would be able to achieve this.
  • Conclusion
  • So in a nutshell, SEO features on organic search
    results or reaching the top position on the list
    when a visitor searches keyword on search engine
    related to your website. On the other hand, in
    SEM the emphasis is on picking the appropriate
    keyword to invest advertising money so that the
    ad would look in the paid search results.
  • Hence, evaluate whats best for your particular
    needs but make sure you fully understand the
    differences and how you will maintain your
    efforts long-term.
  • Also Read Guide To Manage Successful Facebook
    Campaigns
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