15 Potent Reasons to Build a Mobile App for Your Business

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15 Potent Reasons to Build a Mobile App for Your
Business
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Does your business have a mobile app? In this
mobile era, contemporary consumers prefer to
spend considerable amount of time on their phones
rather than on desktops.
As per comscore, 50 of the time spent by
individuals on digital media is on mobile apps.
This infers that just having a business website
is not sufficient anymore.
Being a mobile app development company, we have
enabled many businesses to leverage the benefits
of mobile app to stay relevant and profitable.
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1) Enhance your visibility
Contemporary consumers constantly face the
paralyzing problem of too many choices. Whether
they are buying a product or selecting a vendor
for a service they are always spoilt with too
many options to explore.
And guess what, this options are increasing more
than ever. Your business mobile app would remind
your customers about you. Even when they are
offline, your app icon simply residing in their
app list would help your brand occupy a decent
space in your customers mind.
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2) Become available anytime, anywhere
Your customers are undoubtedly the most important
people of your business. They could be your
biggest advocates or most painful critics based
on what they have to say about your product or
service.
However, you are not left with any other option
than wooing them. Therefore, prior to considering
any product innovation it is of paramount
importance to keep their needs and issues in mind.
As per Statista, the number of smartphone users
would spike to 2.53 billion by the end of this
year. So, why not make the most of this channel
to be with your customers all the time, know them
better and gain their valuable insights.
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3) Reinforce your brand image
Your brand image plays a pivotal role in making
your business succeed. A mobile app is no more a
differentiator, rather its a business imperative.
Without a mobile app, your business would appear
outdated and far away from modern trends. This in
turn can affect your business performance
indirectly and impact your future prospects as
well.
Todays consumers expect a streamlined experience
and you can stand out by improving your
capabilities through a business mobile app.
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4) Deliver an intuitive customer experience
Before getting listed in Apple App Store and/or
Google Play Store, an app needs to meet with the
minimum speed requirements set by the Stores.
Therefore, with a mobile app you can ensure
delivering a faster and seamless user experience
necessary to drive higher engagement and more
action by customers.
However, to maintain a superior app experience
that appeals to your users and succeeds in
converting them, try to leverage best app testing
tools.
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5) Boost your website traffic
Do you know that Google Play and Apple app store
get millions of hits every single day? This
implies that if you optimize your mobile for the
app store in the right manner, not only can you
boost app downloads but also route targeted
traffic to your website.
At the same time you can get backlinks from
websites having higher domain authorities.
Our mobile app development experts are adept at
the science and art of app store optimization. In
collaboration with our SEO experts, they can
select and place the right frequency of keywords
to increase the visibility of your business.
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6) Know your customers better
To better serve your customers, it is of utmost
importance to have detailed customer data. And
your mobile app can play a significant role in
gathering customer data for your business.
Besides determining overall app performance, you
would be also able to identify demographic
segments, promising regions and customer needs
through your app data.
Thus, you would be able to utilize customer
insights to enhance your products with new
features that meet with customer needs or
identify new opportunities for your business.
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7) Drive purchase via relevant ads
Advertisements today can no longer rely on
demographic data only. Your ads need to be
delightful as well as contextually relevant at
the same time.
You can win over your customers and drive sales
by catering to human emotions and creating value
in real time for them. For instance, by sending
contextually relevant ads you can target
consumers and at the same time fulfill their need
in that moment and thus trigger sales.
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8) Open up a new revenue channel
Your app can open a new revenue channel for your
business as there are many ways to monetize an
app. For instance, in-app advertisements could be
one or you can also consider introducing paid
features in your app.
You can offer some features for free and some
premium features with a price tag. The
photo-editing apps often use this strategy for
app monetization.
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9) Integrate social media platforms
Todays consumers are app savvy and social at the
same time. Yes, they remain connected with their
family and friends digitally. Mobile apps
integrated with social media platforms play a
meaningful role in this.
So, you must consider including social media
channels in your app, so that your customers can
easily share your products and services in their
social circles. Also allow them to sign in to
your app via Facebook or Twitter.
Your customers would appreciate this gesture and
happy customers are most likely to remain loyal
to your brand.
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10) Deliver business value effectively
With a mobile app at your disposal, it would be
easier for you to create loyalty programs for
your customers and keep them connected to your
brand. Moreover, you would also be able to
deliver your products and services in a better,
timely and effective manner..
11) Become location-independent
Your mobile app allows your business to become
location independent and enables your customers
and employees to stay connected with your
business across different time zones.
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With location tracking you can send your
customers contextually relevant notifications and
trigger their feelings to make a purchase. This
would definitely drive and spike loyalty as your
customers get the right solution at the right
place and right time.
12) Increase brick and mortar sale
With a mobile app you can also drive sales of
your brick and mortar stores. You can target your
customers through different marketing campaigns
and drive more actions from them.
You can also use location-based notifications to
inform your users about the latest deals and
discounts going on at their nearby stores.
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13) Cultivate customer loyalty
Another crucial reason you should consider for
building a mobile app for your business is to
maintain a genuine connection with your
customers. Remember, you are not alone in the
market you are competing with many other brands
who are constantly advertising about their
products and services.
So, it is quite likely that if you are not in
constant touch with your customers you may easily
lose your impact on them. A mobile app is just
what you need to establish that bonding with your
audience and thereby drive loyalty towards your
brand.
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14) Enhance customer engagement
Researchers have found that 83 of all the
smartphone users begin their day by looking at
different apps. As the level of engagement
received by mobile apps surpasses the time spent
on websites, your business can definitely
leverage this opportunity to generate revenues
for your business.
15) Encourage targeted action
Mobile apps can effectively drive targeted
actions from users as increased engagement can
encourage increased action. As already mentioned,
with relevant and contextual push notifications
you can fulfill your customers needs and drive
your sales.
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Summing up
You now know what benefits you are missing out by
not having a mobile app for your business. What
are you waiting for? Why not reach out to our
mobile app development experts with your mobile
app idea and leverage the aforementioned benefits
for your business.
You can also drop down your thoughts in the
comments below and be the first to begin a
conversation.
Originally Posted On- https//bit.ly/2NAvg6A
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