Argentina Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research - PowerPoint PPT Presentation

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Argentina Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research

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Baby food plays an important role in the nourishment of a child. Child nutrition is gaining importance around the world including in Argentina. According to the latest estimates the birth rate of Argentina has been decreasing which should suggest unfavorable conditions for the baby food sector of the country. – PowerPoint PPT presentation

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Title: Argentina Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research


1
  • Various Noted Trends In The Argentina Baby Food
    Sector Market Outlook Ken Research

2
  • According to the study, The Baby Food Sector In
    Argentina, 2018, there are a number of
    interesting findings that have been made
    regarding the countrys baby food market.It is
    well known that baby food plays an important role
    in the nourishment of a child. Today, with
    increasing awareness nutrition has become one of
    the main topics of concern. Child nutrition is
    gaining importance around the world including in
    Argentina. According to the latest estimates the
    birth rate of Argentina has been decreasing which
    should suggest unfavorable conditions for the
    baby food sector of the country however studies
    show that baby food in Argentina has seen growth
    both in terms of value and volume. Research
    studies have found that when choosing for baby
    products especially baby food Argentine consumers
    are highly aware. These consumers have
    traditionally had a negative attitude towards
    processed baby food and commercially prepared
    baby foods which are seen as less healthy
    compared to freshly prepared meals. However, it
    is not only the consumers perception that is
    hindering growth of this industry. Some economic
    factors are also contributing, for instance,
    widespread inflation in recent years has dampened
    volume growth in the country leading to
    contractions in 2015 and 2016, although 2017 saw
    a return to a low level of expansion. In 2017,
    the market was worth quarter of a billion US
    Dollars approximately but per capita consumption
    per baby aged 0-3 years remains low at just over
    five kilograms, although it has grown by
    one-tenth proportion since 2011.

3
  • Exports of milks and cereals have fallen but
    remain significant. Exports of all other baby
    food are minimal. Apart from exports, marketing
    too has seen a shift in trend with large
    supermarkets and hypermarkets gaining ground
    despite nearly half of the milk still being sold
    via pharmacies. Recently food retailers took the
    largest share of the market with more than half
    of the volume sales. Also, manufacturers are not
    allowed to donate free samples of baby milk to
    mothers or hospitalsand there are restrictions on
    the advertising of infant formulae. Although
    there have not been much changes in rates of
    breastfeeding, the proportion of sales accounted
    for by first and second-stage milks has fallen as
    a result of the increasing popularity of growing
    up milks. Growth has also been noted in cereals
    which now account for more than one-tenth of
    retail sales of all baby food which is double the
    proportion they held in 2011. However, volume
    sales have risen less quickly than either baby
    milks or baby meals.

4
  • The baby food market is currently dominated by
    two companies namely Danone and Mead Johnson
    which together hold nearly three-fourth share in
    volume and value sales. Danone was recently the
    leader in value sales although it ranked second
    in volume terms. Nestlé Argentina SA is also
    among the key players.
  • Argentina seems to be going through a lot as far
    as its baby food sector is concerned. Economic
    conditions and consumer behavior have greatly
    hindered the growth of this sector. Marketing of
    baby food is witnessing great change as well and
    reliable international brands continue to
    dominate the market.

5
  • To know more, click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/baby-care/baby-food-sector-argentina/152724
    -95.html
  • Related Report-
  • https//www.kenresearch.com/consumer-products-and-
    retail/baby-care/the-baby-food-sector-mexico/15027
    1-95.html
  • https//www.kenresearch.com/consumer-products-and-
    retail/baby-care/the-baby-food-sector-japan/150272
    -95.html
  • Contact Us
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • sales_at_kenresearch.com
  • 91-9015378249

6
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