Marketing Resource Management Market worth $ 9.01 Billion by 2020 - PowerPoint PPT Presentation

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Marketing Resource Management Market worth $ 9.01 Billion by 2020

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Marketing Resource Management Market categorizes the global MRM market by solution Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management & by region – PowerPoint PPT presentation

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Title: Marketing Resource Management Market worth $ 9.01 Billion by 2020


1
MarketsandMarkets Presents
Marketing Resource Management Market worth
9.01 Billion by 2020 https//www.marketsandmarket
s.com/Market-Reports/marketing-resource-management
-market-23114879.html
2
According to new market research report
 "Marketing Resource Management Market by
Solution (Marketing Reporting and Analytics,
Capacity Planning Management, Financial
Management, Creative Production Management,
Project Management, Brand and Advertising
Management) - Global Forecast to 2020", defines
and segments the Marketing Resource Management
market into various sub-segments with an in-depth
analysis and forecasting of market sizes. The
report also defines the driving factor for the
market, restraints, and opportunity along with
the current trend adoption in this Market.
3
Browse 73 market data tables and 52 figures
spread through 163 pages and in-depth TOC on
Marketing Resource Management Market by Solution
(Marketing Reporting and Analytics, Capacity
Planning Management, Financial Management,
Creative Production Management, Project
Management, Brand and Advertising Management) -
Global Forecast to 2020" https//www.marketsandm
arkets.com/Market-Reports/marketing-resource-manag
ement-market-23114879.html Early buyers will
receive 10 customization on this report .
 
4
Marketing Resource
Management Market Marketing Resource Management
(MRM) market is at its developing stage and is
expected to accelerate extensively due to the
enhancement and innovation of technology in this
sector. Today, with the high adoption of
innovative technologies in the organizations,
need of MRM has been strengthened among various
enterprises and SMBs. Moreover, the substantial
rise in the demand of digital marketing solutions
has influenced solution vendors to provide
various marketing automation solutions such as
marketing asset management, and marketing
analytics and reporting. Furthermore, the up
surging need of marketing integration with other
systems has encouraged solution vendors to
provide marketing resource management solutions
in integration with capacity planning, and
project management.

5

With the changing requirements, enterprises are
demanding advanced marketing solutions so as to
innovate their marketing activities which
eventually help them to improve their business
profits. Moreover, the emergence of S-a-a-s based
solutions and demand for integrated marketing
management solutions are creating opportunities
for vendors and other service providers in this
market. However, lack of cost visibility while
implementing MRM solutions acts as a restrain for
this market. The enterprises are not having clear
mindset regarding the cost, as they are not sure
of cost they have to bear after implementation of
MRM solutions. Further, there has been seen less
interest among top management for the MRM usage
for their marketing department.
 
6

The MRM vendors are offering their product and
services to various industry verticals such as
media and entertainment, consumer goods,
marketing agencies, BFSI, manufacturing,
healthcare and others. The factors driving MRM
market are the escalating need for agile
marketing solutions, and rising need for
marketing integration with other
systems. MarketsandMarkets broadly segments the
Marketing Resource Management market by regions
as North America (NA), Europe, Asia-Pacific
(APAC), Middle East Africa (MEA) and Latin
America (LA) by solutions as marketing reporting
and analytics, capacity planning management,
creative production management, financial
management, brand and advertising management,
marketing asset management, and project
management by user type as SMBs and enterprise
by industry verticals as BFSI, media and
entertainment, consumer goods, public sector,
manufacturing, marketing agencies, healthcare,
retail, IT and telecom and others.

7
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8
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