Title: Market Research Services Global Market Report 2018
1Market ResearÐh SeriÐes Glodal Market Report ???8
Including MarketiYg ResearÐh AYd AYal?sis
SeriÐes TraYslatioY SeriÐes PudliÐ OpiYioY
AYd EleÐtioY PolliYg
Covering NielseY HoldiYgs plÐ, WPP PLC, Ipsos
SA, GfK GROUP, Westat IYÐ
Fed ???8
2- Reasons to Purchase
- Outperform competitors using accurate up to date
demand-side dynamics information. - Identify growth segments for investment.
- Facilitate decision making on the basis of
historic and forecast data and the drivers and
restraints on the market. - Create regional and country strategies on the
basis of local data and analysis. - Stay abreast of the latest customer and market
research findings - Benchmark performance against key competitors.
- Develop strategies based on likely future
developments. - Utilize the relationships between key data sets
for superior strategizing. - Suitable for supporting your internal and
external presentations with reliable high quality
data and analysis - Gain a global perspective on the development of
the market. - Report will be updated with the latest data and
delivered to you within 3-5 working days of
order. - Scope
- Markets Covered Marketing Research And Analysis
Services Translation Services Public - Opinion And Election Polling
- Companies Mentioned Nielsen Holdings plc, WPP
PLC, Ipsos SA, GfK GROUP, Westat Inc Countries
Brazil, China, France, Germany, India, Italy,
Japan, Spain, Russia, UK, USA and Australia. - Regions Asia-Pacific, Western Europe, Eastern
Europe, North America, South America, Middle East
And Africa
3Market Research Services Market Characteristics
- Market research services comprise companies that
offers services such as aiding in marketing
activities, studying and analyzing the market as
per client needs and specifications. The market
research services market does not include
market research services, accounting, and other
major general professional services. - It includes following services
- Marketing Research and Public Opinion Polling
companies engage in gathering, recording,
tabulating, and presenting marketing and public
opinion data. Marketing research companies aid
businesses in planning and
4Market Research Services Market Historic Growth
The global market research services market grew
from X billion in 2013 to X billion in 2017 at
a compound annual growth rate (CAGR) of X. The
chart and table below shows the year-on-year
growth of the global market research services
market during 2013 2017.
Drivers of the Market Restraints on the Market
5Market Research Services Market Forecast Growth
The global market research services market is
expected to grow from X billion in 2017 to
226.3 billion in 2021 at a compound annual
growth rate (CAGR) of X. The chart and table
below shows the year-on-year growth of the global
market research services market during 2017 -
2021.
Drivers of the Market Restraints on the Market
6Market Research Services Market Segmentation
The chart and table below shows the split of the
market research services market in 2017.
The total market value for market research
services was X billion in 2017. The markets
that are covered include Marketing Research
And Analysis Services Translation Services
Public Opinion And Election Polling. Marketing
Research And Analysis Services was the x largest
segment in the market research services market
with X share of the market. The market value for
the marketing research and analysis services was
x billion in 2017. Translation Services made up
around X share of the market. The market value
for the translation services was x billion in
2017.
7Market Research Services Market Regional And
Country Analysis
The Asia Pacific was the x largest region in the
market research services market in 2017, B2B
market research services for X billion or X
market share. North America was the x largest
region market research services for X billion or
X market share. Europe was the x largest region
market research services for X billion or X
market share.
8Market Research Services Market Competitive
Landscape
The leading competitors in the global market
research services market are Nielsen Holdings
plc, WPP PLC, Ipsos SA, GfK GROUP, Westat
Inc. The chart and table below displays the
percentage market share of the top players in the
market research services market industry.
Nielsen Holdings plc generated revenues of XX
billion for the financial year 2016, a XX
increase from the previous year. WPP PLC
generated revenues of XX billion for the
financial year 2016, a XX increase from the
previous year. Ipsos SA generated revenues of XX
billion for the financial year 2016, a XX
decrease from the previous year. GfK GROUP
generated revenues of XX billion for the
financial year 2016, a XX decrease from the
previous year.
9Westat, Inc. generated revenues of XX billion
for the financial year 2016. Research Now, Inc.
generated revenues of XX billion for the
financial year 2016. Forrester Research, Inc.
generated revenues of XX billion for the
financial year 2016, a XX increase from the
previous year. Mintel Group Ltd. generated
revenues of XX billion for the financial year
2016, a XX increase from the previous
year. Company Profile Nielsen Holdings
plc Overview Nielsen Holdings was the largest
company in the market research services
market with a XX share of the market in
2017. It was founded in 1923 and is currently
headquartered in New York, USA. The company
provides information related to media and
marketing activities, analytics and about
consumer behavior across the world. Products
and Services It operates through following
divisions Buy The Buy division provides
retail transactional measurement data, consumer
behavior information and Watch The Watch
division provides viewership data
and Strategy NielseY HoldiYgs gro?th strateg?
aiws to e?paYd operatioYs iY the emerging
markets, such as Africa, Brazil, Russia, India
and China. The company is looking to partner with
existing clients as they seek to build
relationships with
10Financial Performance The company generated
revenues of XX billion for the financial year
2016, a XX increase from the previous
year. The company had a market WPP
PLC Overview Products and Services
Strategy Financial Performance Ipsos
SA Overview Products and Services
Strategy Financial Performance GfK
GROUP Overview Products and Services
Strategy Financial Performance Westat
Inc. Overview Products and Services
Strategy Financial Performance