Enjoy 5 Benefits of Integrating Language Switcher to Your Magento Store

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Enjoy 5 Benefits of Integrating Language Switcher
to Your Magento Store
Do you think it is enough to have a Magento
e-store if you want to flourish in the ecommerce
market? Well, it totally depends on what kind of
features and functionalities your estore has.
The ultimate goal is to make your business
presence felt globally. So, where does the
problem arise? For most of the websites on the
web, language and cultural differences become a
major barrier. You might defend saying that your
websites content is in worlds most spoken
language - English. But, UNs international
telecommunications shows that out of 3 million
users on the internet all over the world, only
28 are English speakers. Now, if you own an
ecommerce store that communicates with
non-English speakers, how will you describe your
products/services to them?
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• Ill tell you how. Thanks to the technology and
  power of Magento, if you own a Magento store,
  you can easily translate your content with the
  help of an extension. Search for Magento
  Language Switcher and you will come across many
  that might solve your problems. If you want to be
  a successful business owner, you must have a
  multilingual store. Let us dive into some more
  benefits you can get if you have a language
  translation tool
• Gain Customer Confidence
• Being an e-seller, your focus should always be
  your audience and their choice and preferences.
  Say for instance - you are an e-seller from US
  and want to sell your products to your client in
  Germany. Although your client knows English, he
  prefers to get the product content information in
  German, you must do that.
• Having integrated a Magento language translation
  extension would serve the purpose very well. It
  enables you to provide a detailed note about your
  products, in the language that your customers
  prefer. This raises their confidence in your
  products as they feel more familiar when reading
  in their native language. And above all, it
  enables similarity in understanding by building a
  connection between you and your client.
  Moreover, you can send the same information in
  multiple languages making any modifications with
  the meaning.
• Enhance your Search Engine Optimization
• Search Engine optimization is a term every online
  business owner is aware about. It is a
  particular keyword strategy that helps in
  bringing visitors to your website. If you have a
  Magento 2 e-store, Magento 2 language switcher
  services can help you to translate the content
  in a local language and create an SEO friendly
  website. How?
• Language switching extension helps you to publish
  the translated content about your products using
  SEO friendly search terms and keywords. And
  thats what multiplies the chances of getting
  better search results when visitors undertake
  search, using certain keywords in their native
  language. This is how your e-store can get
  exposure and your website get a top ranking.

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• Profits for E-Business
• Harvard business review published Common Sense
  Advisory survey. They conducted a survey of 2340
  consumers in 8 different countries to know if
  language affects their shopping behavior. And
  they found it does. 72.4 of consumers say that
  they are likely to purchase products from
  websites that provide product information in
  their native language. And 56 of them agreed to
  it that obtaining product information in their
  native language is far important than price.
• Above figures are enough for modern-day business
  owners to understand the importance of
  fulfilling language related demand of their
  customers if they want to boost their sales and
  thereby revenue. And ultimately end up making
  profits.
• Mark your global Presence
• Although English is the most commonly used
  language of the internet, it accounts for a very
  small percentage of all the languages used
  online. Moreover, a survey by Common Sense
  Advisory shows that 60 of online shoppers rarely
  or never buy from websites that use only English
  language. And 72 of customers spend most of
  their time on websites that are in their native
  language.
• From the above figure a question that arises is,
  Should you facilitate multiple languages on
  your website? Yes, of course if you wish to
  communicate with customers in the language of
  their choice. A superior quality language
  translation tool enables your customers to
  convert the website information in the language
  they wish to.
• Gain a Competitive Edge
• In order to gain a competitive advantage, where
  your customer span is wide and comprises of mix
  of different languages. For starters, you must
  find a way to manage the store with multiple
  languages. Lets say we are talking about a
  business in Spain and you almost screamed Google
  Translator does this anyway while reading this
  paragraph.

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Yes, Google translator does it. Especially
translating into English part, very well. But,
there are punchlines, there are product taglines,
and a lot more that your writers worked hard to
create in the native language. Google Translate
uses general translation and can sometimes make
translation look absolutely silly. As, it not
just enables your customers to translate the
message in their native language but also helps
them to convey the feel of it with original
meaning. Every language has its own way to
convey the message. You cannot let your Copy be
driven by Google Translations, can
you? Conclusion To sell your products to the
global audience, it is important to let your
customers understand your products. And language
plays a vital role for all native language
readers. So, take help of a language translation
tool and take control. Read Original
Post https//www.appjetty.com/blog/benefits-integr
ating-language- switcher-to-magento-store
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