Esports Market worth 2,174.8 million USD by 2023 - PowerPoint PPT Presentation

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Esports Market worth 2,174.8 million USD by 2023

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Esports Market categorizes global market by Revenue Streams (Media Rights (Subscription & Online Advertisement), Tickets and Merchandise, Sponsorship & Direct Advertisement, and Publisher Fees), and Geography (North America, Europe, APAC, and RoW) – PowerPoint PPT presentation

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Title: Esports Market worth 2,174.8 million USD by 2023


1
MarketsandMarkets Presents
Esports Market by Revenue Streams (Media Rights
(Subscription Online Advertisement), Tickets
and Merchandise, Sponsorship Direct
Advertisement, and Publisher Fees), and Geography
(North America, Europe, APAC, and RoW) - Global
Forecast to 2023 The esports market is expected
to be worth USD 926.3 million in 2018 and is
expected to reach USD 2,174.8 million by 2023, at
a CAGR of 18.61 between 2018 and 2023.
2
Media rights (subscription and online
advertisement), tickets and merchandise,
sponsorship and direct advertisement, and
publisher fees are the major streams that
contribute to the overall revenue generation of
the esports market. The increasing popularity of
video games and growing awareness about esports
are the major factors driving the esports
market. Sample pages of the Report
https//www.marketsandmarkets.com/requestsample.
asp?id123759465 Sponsorships and direct
advertisements to account for largest share of
esports market revenue by 2018 Sponsorships and
direct advertisements have a large contribution
to the overall esports market revenue. In the
recent years, sponsorship has witnessed a vast
increase, bringing a whole new dimension to the
concept of professional gaming. Sponsorships and
direct advertisements offer various opportunities
to the brand owners to directly reach to the game
fans in an event. Booths, video displays,
posters, freebies, interactive advertising, and
many other creative methods facilitate this reach
to the brands.
3
Further, the gamers form a highly dedicated
audience, with a strong sense of brand loyalty
they tend to be loyal to their preferred products
and brands. If brands succeed in attracting
esports audience, they would successfully gain
some long-term customers. Further, high prize
pool events are also boosting the number of
viewers and attracting top-level players,
especially for offline esports tournaments. The
increasing number of offline esports tournaments
is providing opportunities for sponsors and
advertisers to create brand awareness and loyalty
among its customers. Report Information
https//www.marketsandmarkets.com/Market-Reports/
esports-market-123759465.html Asia Pacific
currently leads esports market in terms of market
value APAC is the largest market for esports
owing to the presence of key game publishers and
event organizers, such as Tencent, Alisporst, and
Nintendo. Further, the increasing investments
from sponsors and advertisers are fueling the
demand for esports in this region. The growth of
this industry can be attributed to the increasing
number of esports competitions in the region.
Asia has always been an attractive market for the
gaming industry, especially owing to the ease of
entry, compared to other markets. Moreover, a
number of esports spectators, sponsors, and
brands from the western countries are
increasingly investing in the market in this
region.
4
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