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Digital Marketing Training Institute In Pune (1)

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Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training – PowerPoint PPT presentation

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Title: Digital Marketing Training Institute In Pune (1)


1
Presentation on Digital Ma rketing
2
What is Digital Marketing?
  • Digital marketing refers to the
  • process of advertising through
  • digital channels such as search
  • engines, websites, social media , email and
    mobile apps.

3
Digital Marketing
SEM
E-MAIL MARKETING
SEO
SMO
  • On page
  • Off Page
  • Free
  • Paid
  • Google Adword
  • PPC

4
Website Planning
  • Domain name Domain name is an unique name that
    identifies a website.
  • Hosting Hosting is a service providing space on
    the internet for websites.
  • Search Engine It is a service that allows
    Internet users to search for content via WWW.
  • Crawler It is a spider or a robot that helps in
    collecting data about the website.

5
SEO (Search Engine Optimization)
  • SEO helps in increasing the rank of our website
    and attracts organic traffic through goggle.
  • It is widely used as it is flexible in nature and
    always updated.
  • SEO consists of two techniques
  • White Hat SEO
  • Black Hat SEO

6
On Page Activities of SEO
  • Meta Tags Meta tag refers to data about data. It
    also consists of meta title which comprises of 55
    to 60 characters and meta description with 150 to
    160 characters.
  • Keyword Research Analysis Google Adword keyword
    planner is one of the tools for the purpose of
    analysis in SEO.

7
  • Types of Keywords
  • General keywords it is a collection of 1 to 2
    words.
  • Short tail keywords it is a collection of 2 to 3
    words.
  • Long tail keywords it is a collection of 3 to 4
    words.
  • Seasonal keywords they are the mixture of both
    i.e. consists of long tail and short tail
    keywords.
  • HTML Optimization It is a collection of multiple
    tags.
  • Bold Tag
  • Italic Tag
  • Heading Tag
  • Anchor tag

8
  • Link Optimization A good link structure means a
    better crawling and the link should be short ,
    neat and clean.
  • Image Optimization Alt attribute is the most
    important attribute here as it refers to the
    relevant data as spider cant read images.
  • 404 error or page not found error it is a client
    side error which means the web page we are trying
    to reach could not be found on the server due to
    improper updation.
  • Canonical Tag represents original link and
    avoids duplication.

9
  • Xml site map it is an internal collection of all
    the links of the website. It is also important
    for the crawler to increase the speed.
  • Robots.txt it acts as a security and gives
    instruction.
  • Html site map It is important for the visitors
    to fetch data.

10
SEO Concepts or Terms
  • Bounce Rate Percentage of visitors that navigate
    away from the first page of the website.
  • Keyword Density Percentage of times a keyword is
    used as compared to other words on the page. It
    should be 2 to 4.
  • Sandbox Effect It undertakes the process of
    observation of the site.
  • Google Penalty It is the negative impact on a
    websites search rankings.

11
  • Page Rank It is an algorithm used to rank
    website .
  • Page Authority It predicts how well a specific
    page will rank on search rank.
  • Inbound Links Links that are pointing to our
    site.
  • Outbound Links Link that doesnt points our
    site.
  • Link Farming It is a black hat SEO technique.
  • Link Building It is a white hat SEO technique.
  • Do Follow Links that are allowed to follow.
  • No Follow Links that are not allowed to follow.

12
Black Hat SEO
  • Unrelated Keywords Avoid irrelevant keywords for
    extra page hits.
  • Keyword Stacking and Stuffing Avoid repetition
    of keywords.
  • Cloaking Represents relevant link but redirects
    to irrelevant link.
  • Duplicate Content , comment spam and link farming
    should be avoided.
  • Door way pages With the help of low quality
    content increasing the rank of the page.

13
Google Algorithms
  • Google Panda Feb 2011, checks quality content
    and increases rank.
  • Google Penguin April 2012, checks quality back
    link follows webmaster rules.
  • Humming Bird Sept 2013, Follows query gives
    relevant data by following keyword.
  • Google Mobile Friendly Update 21 April 2015, it
    helps in increasing the rank on mobile if the
    website is 100 user friendly.
  • Google EMD Sept 2012, checks data.
  • Google Pigeon July 2014, local business rank.

14
Off Page Activities
  • Search Engine Submissions
  • Directory SubmissionDone only for homepage
  • Image Submission
  • Social Bookmarking
  • Classified Sites
  • Press Release
  • Blog Submissions
  • Pdf Submissions
  • Forum Posting
  • Wordpress

15
Tools
  • Google Webmaster Tool It helps in displaying
    technical problems arising in the website.
  • Google Analytical Tool The name itself suggests
    that the tool helps in the complete process of
    analysis.

16
Social Media Marketing
  • Facebook
  • Twitter
  • Google
  • Google my Business
  • LinkedIn
  • YouTube

17
SEM (Search Engine Marketing)
  • PPC it refers to Pay Per Click
  • Google Adword It is a paid form of advertisement
    to increase the ranking of the website.
  • Search Network refers to what we search
  • Display Networks Pop Ups
  • Search with Display Network
  • Video YouTube Promotions
  • App Promotion Apps that we download
  • Mobile Market ads that are displayed on mobile.
  • Remarketing ad that gets stuck and displayed
    repetitively.

18
Steps to Create Ad
  • Campaign
  • Adgroup
  • Keywords
  • Advertisement

19
  • Thank You!!
  • -
    Muskan
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