Explain Why Marketing Research Is Necessary Invent Youself/tutorialoutletdotcom

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Explain Why Marketing Research Is Necessary
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Explain Why Marketing Research Is Necessary
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• Explain why marketing research is necessary to a
  firm that sees itself as marketing solutions to
  customer needs
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• You have been hired by Acme Wholesaling, Inc. to
  provide research to determine the likely success
  of a new product that it plans to market. Acme
  Wholesaling, Inc. wholesales various garments and
  accessories through street vendors in New York
  City. These items include umbrellas (for when it
  rains) and hats, gloves, and scarves (for when it
  is cold). The street vendors are small-time
  retailers that resell these items to the public.
  Many of these vendors establish their carts in
  Central Park and other park grounds in Manhattan.

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Explain Why Marketing Research Is Necessary
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