Future of Digital marketing in India

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Future Of Digital Marketing In Indiawww.eveningsk
ool.com
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• The digital marketing growth between 2010
  and 2017 has been tremendous. Various figures on
  the internet about Digital Marketing in India peg
  the growth at 25 to 40 on an annual basis.
• Digital Marketing will remain to be a robust
  growing industry at least for next 5 years. The
  Forester Research report which came out in Feb
  2017 shows that India will be the fastest growing
  online retail country in Asia Pacific. Further it
  says that India should grow at a staggering 31
  per annum for next 5 years.

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Reasons For Growth Of Digital Marketing

• Internet Penetration- The internet penetration in
  India is still on a very lower side. As per a
  report from techinasia.com, Indias internet
  penetration in Jan 2016 stood at just 28. With a
  global internet penetration at 46, India has a
  lot to catch up. As India spreads the wings of
  internet to its people, eCommerce and Digital
  Marketing will become even more important.
• Time spent on Social Media- Indians are one of
  the leading nations when it comes to the time
  spent on social media, says a research report
  from Techinasia.com. Indians spend around 4.4
  hours in a day on internet through their
  laptop/desktops and 3.1 hours through their
  mobile devices. With such a large a amount of
  time being spent on the internet, it becomes a
  massive platform for using digital marketing.

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• Indian Government Efforts On Digital India- The
  government has been promoting digital mode of
  getting services, paying through digital payment
  channels and using digital platforms for all the
  upcoming new initiatives. Bheem App, UPI and GST
  are good examples of how the Indian government is
  trying to bring most people on the internet.

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