How to Manage a Great SEO Team: 11 Proven Tips

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How to Manage a Great SEO Team
11 Proven Tips
A great SEO team is only as good as the people in
it because they play a critical role in making
the company and clients successful.
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Create an Environment in Which People Are Always
Learning
If your team feels they are not keeping up with
the latest advances in machine learning, AI,
content, etc., they are going to leave and find a
new job where they will.
In our weekly SEO meetings, we always have
roundtable discussions about what is new in SEO
and we share our experiences.
Always Keep Your Team in the Loop About What Is
Going on so They Feel They Are Part of Something
Great
If you win some big accounts, let them know and
let them prepare audits and help in new
businesses pitches or RFIs and RFPs.
Conversely, if you lose business, let them know
why you lost the business and see if there is a
common theme so you know what you need to do to
get better or can fix the issue at the top with
the senior leadership team.
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Listen to Everyones Ideas Be Flexible
Sometimes your team might think of something you
did not think of, but collectively you can bring
all your experiences, methodologies, and tests to
the table and come up with winning strategies and
tactics to make your clients successful.
Make Sure You Have the Greatest Technology Know
What Else Is Out There
SEO is always changing. New vendors are
constantly entering the marketplace with new
solutions.
Make sure you bring in vendors to help you solve
some of your problems and keep your team up to
date on the latest technologies available.
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Track Your Time
This is one of the most important aspects of
managing the team that most people hate (i.e.,
putting in your time).
At an agency, your end goal is to make sure
youre profitable. Putting in your time helps you
reach that goal to show where you

• Have too many resources.
• Dont have enough resources and need to hire.
• Should charge the client more because youre
  going over hours every month.

Invest in a good technology to keep track of time
and profitability.
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Attend Conferences
You may think youre the hottest and smartest SEO
in town. But there are veterans who have more
experience than you and offer a wider knowledge
base that you must tap into, too.
Review the speakers to learn about their
experiences and background to see if the topic is
a good fit based on your own experience.
Give Feedback Be Fair
One of the best pieces of advice I can give after
doing many reviews is to always give both
positive and negative feedback.
If your employee has things they need to work on
lets say communication, answering client
questions, or preparing presentations they need
to hear the truth.
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Promote Employees Who Deserve It
If you have some employees who have really been
proactive, have gotten great results for their
clients, who go above and beyond all the time,
are loved by the client, upsell these clients on
other services (i.e., content, local search,
etc.) reward this person by bringing them up to
the next level.
Always give them a good pay increase with the
promotion.
Be Flexible
If an employee is responsible, always on client
calls, gets their work done, produces good
deliverables and manages accounts well, give them
an incentive, like maybe a work from home day or
a day to come in late.
This also goes a long way.
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Make Employees Feel Appreciated
If an employee does something great, share it
with the rest of the organization through email,
announcing it in your newsletter, company
meetings, etc.
This will make your employee feel the love.
Always Have an Open-Door Policy
If your employee is having an issue whether
personal or work-related that can impact their
work, let them know youre always there for them.
Hear them out and be reasonable.
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There are always more things you can do, but if
you follow these tips, you will have a happy team
that will not only produce great results for your
clients, but they will stick around for awhile.
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