HOW DO I DECIDE ON A CONCEPT FOR MY RESTAURANT?

1
HOW DO I DECIDE ON A CONCEPT FOR MY RESTAURANT?

• Deciding a concept for your Restaurant is
  definitely like finding the right name for your
  new born baby. Your entire Restaurant Business
  will revolve under that very concept you choose
  from and the rest of the things from menu to
  Interior will all be the by-product that follows.

2

• Before choosing the concept and Interior Design
  for your Restaurant, you need to ask certain
  questions to yourself.
• What type of food is my Restaurant going to
  target?
• Who are going to be my Customers?
• What is the price range I am going to offer?
• Once you know the answer for these questions, you
  are pretty much ready to progress with the
  concept definition for your Restaurant.

3
Can the Restaurants Be Classified?

• Of Course, the Restaurants can and should be
  categorized. Only when you know the
  classifications, you can pick from the list as to
  how your Restaurant should be and that will mark
  the starting point for your success.
• In general, Restaurants can be categorized as,
• Quick-Serve
• Fast-Casual
• Casual and
• Fine Dining
• And there is café and food trucks that also comes
  under this list. Lets now go through each of the
  types and learn more about them.

4
Quick Serve

• Quick Serve Restaurants are more of a fast food
  based eatery where people stop by to grab
  something yummy real quick. The price range is
  usually less and very much affordable. Deploying
  real good decors, chandeliers and furniture is
  not a good idea because your customers are the
  type of people who dont stop by to relax or
  cherish the ambience but just to get something
  real quick.
• For example, a dad and a son who might want to
  pick something in a jiffy because the kid might
  be getting late to his soccer practice. They
  would just drop by to satiate the hunger. In this
  case, what should be the key priority is the
  quality and taste of the food and not the look
  and feel of the place itself. Of course, it
  should be clean and appealing but neednt be a
  class more.
• For this type of Restaurant, something that is
  fast with appetising wall colours, tempting
  pictures of best-selling food and easily
  accessible menu options are some of the ways how
  you can deliver maximum satisfaction to your
  customer and make them come back for more.

5
Fast-Casual Dining

• Fast- casual dining is a little higher end
  version of Quick serve Restaurants. Though people
  do not always come to this kind of restaurant for
  its quiet and peaceful ambience, food and
  appearance definitely takes the top position in
  the list.
• To sum up the requirement of a Fast Casual
  Restaurant, it should offer these three items on
  the menu for sure
• Quality
• Comfort and
• Modernism

6
Bigger spaces is not recommended for this type of
dining

• The average footprint or measurement can be below
  5000 square feet and a little more than 3000
  square feet. But this space has to be utilized
  effectively. From the positioning of the chairs
  to the accessibility of food, everything has to
  communicate a sense of modern awareness and to
  add more icing on the cake, structure the place
  well enough to convey a small story or theme.
• Usage of vivid paintings and wall hangings that
  are appetizing and modern create an appealing
  sensation for your customers and make them feel
  welcomed and special. Fast-casual dining is not
  about space but it is about how effectively you
  utilize the space to communicate the quality and
  food to your customer.

7
Casual

• Casual Dining is gaining a lot of momentum in the
  recent times. Every now and then a Casual Dining
  Restaurant opens up, thereby making it totally
  essential to add a unique and distinctive element
  to your place.
• Generally, the atmosphere in a Casual Eatery is
  relaxed and friendly. People stop by to have a
  comfortable, relaxed dinner with family or
  friends. Therefore,
• Quality
• Experience
• Interior
• Menu
• Ambience
• Theme or Concept

8

• Are all a definite must! The interior has to be
  designed well enough to tie your Restaurants
  Brand Identity and Concept in a thoroughly
  strategized manner. It should have a proper flow
  and function associated with the food your serve.
  Right from the menu card to the staff uniforms
  and the spacing of the table, every single thing
  works the magic in making your customers to come
  back to you.
• Having a concept and structuring the entire theme
  around it is a very good idea. Or, you can even
  go with the menu specialization. If you feel your
  Restaurant specializes in a particular cuisine,
  then structuring the entire fit outs and interior
  based on that is a very good way to win your
  Customers attention.

9
Fine Dining

• The higher end version of Restaurant Experience
  is the Fine Dining, where every single thing has
  to be given its utmost importance. Not only is
  quality the key to make your Customers want you,
  there is more to it, in fact a lot more to it.
• Experience is the King when it comes to Fine
  Dining. People come to a place like this seeking
  to experience something really remarkable wanting
  to create unforgettable memories. With this being
  the case, your Service and Restaurant has to
  cater for every requirement of the Customer. You
  have to offer more than what is expected of you
  to build the niche.
• Lighting, window size, flooring, table
  arrangements, silverware, menu design,
  description and naming of the food,
  wall-hangings, staff uniforms, tiniest of the
  hand tissue matters. Every single entity has to
  be given 100 attention to deliver the
  exceptional experience.
• Whatever concept you choose, make sure that
  concept conveys the message across to your
  customers and just like you dont compromise when
  it comes to Quality, likewise make sure not to
  compromise on Customer Experience which can be
  achieved through proper Interior Designs and fit
  outs.

10
Contact Us

• Get In Touch

• F38, Curve Building, Near Noor Islamic Metro,
  Sheikh Zayed Road, DUBAI, United Arab Emirates,
  PO Box 124791
• Phone [phone]
• Email ID info_at_htsinteriors.com
• Website http//www.htsinteriors.com

Social profile
11
(No Transcript)