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Mice Industry (meeting, incentive, convention, exhibition) Trends


MICE Industry Overview: Meetings, incentives, conventions, and exhibitions or MICE represents a sector of tourism that includes business events and activities. Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. – PowerPoint PPT presentation

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Title: Mice Industry (meeting, incentive, convention, exhibition) Trends

MICE Industry
Global Opportunity Analysis and
Industry Forecast, 2017-2023
The term "MICE" in the context of travel is an
acronym for meetings, incentives, conferences,
and exhibitions. The MICE market refers to a
niche of group tourism dedicated for planning,
booking, and facilitating conferences, seminars,
and other events. This industry is garnering high
revenues in the travel industry. The MICE
industry provides easy and convenient methods for
organizing events and helps choose the right
destination, which is the basis of a successful
event. Hotel and transportation industries are
directly involved in the MICE industry. These
industries may benefit from MICE business by
offering their services and facilities to the
planner and attendees of MICE events. Hotels are
the main suppliers of MICE and are the main
beneficiaries as well.
MICE Industry
The place for the gathering needs to be a venue
arranged beforehand. The venue will provide space
and facilities necessary to satisfy the needs of
those who attend the gathering. The global MICE
industry generated revenue of 752 billion in
2016, and is expected to grow at a CAGR of 7.5
to reach 1,245 billion by 2023 The global MICE
industry is gaining popularity worldwide, owing
to the increase in frequency of the various types
of events and meetings being organized globally,
growth in business travel, rise in disposable
incomes, and the rapid growth in tourism and
hospitability sectors. Currently, technology
plays a vital role in the MICE business growth as
many corporations adopt e-conferences as a
substitute for face-to-face meetings and
conferences. The major restraint for the growth
of the MICE industry is the operational cost
associated with these companies.
MICE Industry Overview
MICE Industry BY Event Type
The study provides an in-depth analysis of the
MICE industry market with current and future
trends to elucidate the imminent investment
pockets. It offers information regarding key
drivers, restraints, and opportunities with a
detailed impact analysis. Porters Five Forces
model analysis of the industry illustrates the
potency of the buyers and suppliers. Market
player positioning in the report provides a clear
understanding of the position of leading
MICE Industry Key Benefits For
In 2016, Europe dominated the global market
with more than 42 market share, in terms of
value. Asia-Pacific is estimated to witness
the highest growth rate from 2017 to 2023. On
the basis of country, U.S. generated the highest
revenue in global MICE industry in 2016. Based
on event type, meetings segment generated the
highest revenue in 2016, and is expected to grow
at a CAGR of 7.5. The incentives segment is
projected to witness highest growth in the global
Key Findings of the MICE Industry Market
  • Questex
  • LLC
  • CWT Meetings Events
  • IBTM Events
  • BCD Meetings and Events
  • Capital Travel and Events
  • CiEvents
  • Conference Care Ltd.
  • The Freeman Company.
  • ATPI Ltd.
  • Interpublic Group of Companies, Inc.
  • Download free Sample Report
  • https//www.alliedmarketresearch.com/request-sampl

Key Players in MICE Industry
MICE Industry
  • North America, Europe, Asia-Pacific, LAMEA

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