The 18 Highest ROI Marketing Channels – And When To Use Them - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

The 18 Highest ROI Marketing Channels – And When To Use Them

Description:

There are so many marketing channels available in this marketing environment. The marketing channels are the one main thing, which determines the business’s success, sales and customer acquisition.You cannot say that there is one particular channel, which suits to any kind of business. Hence, you have to choose the one which best suits your business or your product. To get more information, visit – PowerPoint PPT presentation

Number of Views:11
Slides: 11
Provided by: Username withheld or not provided
Category: Other

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: The 18 Highest ROI Marketing Channels – And When To Use Them


1
The 18 Highest ROI Marketing Channels
And When To Use Them

2
Context
  • Introduction
  • Cold Email Outreach Direct Mail
  • Google AdWords, Google Display Network Google
    Shopping Ads
  • Facebook Advertising
  • Search Engine Optimization Refer a Friend
    Campaigns
  • Social Media Marketing
  • Strategic Partnerships Private Lead Brokers
  • Other Marketing

3
Introduction
  • The marketing channels are the one main thing,
    which determines the businesss success, sales
    and customer acquisition.
  • You cannot say that there is one particular
    channel, which suits to any kind of business.
  • Hence, you have to choose the one which best
    suits your business or your product.

4
Cold Email Outreach Direct Mail
  • It is the very effective and still working
    channel, which works on sending emails to the
    targeted persons.
  • In this, you will use a database provider or any
    respective person, who provides the email
    addresses to find the prospects.
  • Direct mail involves delivering the message
    directly. The main thing that drives this channel
    is the math.
  • This channel is best for selling a product or
    service to other businesses.

5
Google AdWords, Google Display Network Google
Shopping Ads
  • Google AdWords works on keywords. In this
    channel, if anyone types a word (i.e your
    keyword), then your text ads will be displayed on
    top of the searches in the search engines based
    on some criteria.
  • One can place banner ads using Google Adsense,in
    Google Display Network on any website. This
    channel mainly targets on the content of the
    webpage.
  • Google Shopping is one of the most effective
    channels for selling physical products. Here,
    there will be plenty of products listed in rows
    as images.

6
Facebook Advertising
  • Facebook is an interest targeting platform, where
    it is totally different from Google Adwords.
  • Here the users will pay more attention to their
    newsfeed, where your ad appears.
  • If a person clicks those ads, then there is much
    chance for the conversion depending on the
    product.
  • This is best to convey your product or message
    that is appealing to the entire world.

7
Search Engine Optimization Refer a Friend
Campaigns
  • SEO is a marketing channel that will be utilized
    by most of the startup business. It is nothing
    but making your business to rank in No.1 position
    in the searches.
  • This channel is best for business which publishes
    a lot more written content.
  • In Refer a Friend Campaigns, people refer their
    friends and known person about a business, in
    order to create the space in their minds to buy
    them.
  • There will also be incentives for people, who are
    referring.

8
Social Media Marketing
  • Social Media Marketing is a powerful marketing
    channel for the small business. It creates a
    solid presence of your business online.
  • Without a solid presence in the Social Media, a
    start-up could not survive longer.
  • In Social Media Marketing, the targeted audience
    will share the information with their networks,
    only when they find the information seems
    valuable.
  • It is best for companies that shares worthy
    content.

9
Strategic Partnerships Private Lead Brokers
  • A strategic partnership is a one one
    partnership, where two companies agree to work
    and support each other resulting in increased
    revenue for both parties.
  • Usually it involves balancing the unique
    strengths behind both companies.
  • Private Lead Brokers is suitable for established
    industries, where they can get a good source of
    clients. For example, Avvo.com for getting lawyer
    leads.
  • Working with new brokers will always be better in
    gaining new leads.

10
Other Marketing
  • Affiliate Marketing is a process of promoting
    someones business and earning from that. It is
    one of the consistent and reliable marketing
    strategies, which gives you consistent profits.
  • Content is the very essential thing that plays an
    integral part of all businesses. Without the
    desired and qualified content, none of the
    digital media will work effectively.
  • A Podcast advertising is generally a Netcast,
    like radio. But the only difference is it will be
    available on your phone, so that you can listen
    to it anytime.
  • YouTube ads are very cheap when compared to
    facebook ads. The payment charges are different
    for both the marketing channels.
About PowerShow.com