Title: Maximize returns from the Event and Conferences leveraging BizKonnect
1leverage BizKonnect for Event campaign
2Set up meetings for a conference/event
- BizKonnect can help you set up meetings in the
conference you plan to attend. - You will have confirmation emails from the person
whom you are meeting with the convenient
schedule. - BizKonnect will provide connection and latest
business insights for each of the individual for
whom the meeting is set.
Increase your ROI from the conferences and events
by meeting more and relevant attendees.and talk
with them leveraging references and Insights.
3Step IPotential attendee list in line with your
target audience
4Step 2- Personalized email campaign
- Hi Antti,
- Hope you are doing well.
- Considering that UkkoMobile is participating at
MWC 2015, I would imagine that you might also be
planning to participate at MWC 2015. - For quick introductions, I head the marketing
function for ltABC Corporationgt which is the
operations and transformation arm of ltABC
Corporationgt. We provide leading business
transformation, managed network operations,
network outsourcing and consultancy services to
telecom companies and large enterprises around
the world. - At MWC this year, we are inviting select thought
leaders like yourself for discussions around the
key trends that are driving Efficiency
Innovations in our industry and to share mutual
experiences regarding the need for Operational
Transformations. We believe these interactions
with industry leaders, innovators and veterans
like yourself will be of strategic importance to
the future growth together. - Let me know your availability for MWC 2015, so
that I can block your calendar with the ltABC
Corporationgt management. - Looking to forward to hear from you.
- Thanks and regards,
- XYZ
5Step 3 - Periodic follow ups
- Hi Wilfred,
-
- Following up on my previous email just in case
you missed it. -
- I came across your profile while exploring the
potential attendees of MWC 2015. I head the
marketing department and thought of reaching out
to you to request an interaction with the ltABCgt
management team. -
- We believe these interactions with the industry
leaders like yourself will be of strategic
importance to the future growth together. Let me
know your availability for MWC 2015, so that I
can block your calendar with the ltABCgt
management. -
- Looking to forward to hear from you.
- Thanks and regards,
- XYZ
6Step 4 Expect Meeting responses
- I will be in Barcelona next week and if you send
to me the booth location so I will pass by.thank
you for your information. CTO - We can offer 2 options to meet, both options are
on March 2nd either 04.00 pm or 05.00 pm -
Group Chief Strategy officer - Please let us know, if one time window could be
possible for you. - Thank you for your note. Unfortunately, I will
not be attending MWC this year. Nevertheless, we
will have key members attending the event from
ltABCgt. I have copied in ltABCgt who heads our
marketing division. He would be the right person
to talk to about this. Chief Commercial Officer - Thanks for your mails. The agenda for MWC was
already too full for a short stay (2days) . We
can still organize a business meeting/ call at a
later stage. Do you have teams in Paris or in
Johannesburg I could meet? Vice President MVNO
and VISP
7Step 5 - Reminders for confirming meeting just
before or during the event
- Hi Anthony,
- Hope you are doing well and having a good time at
MWC 2015. - This is a gentle reminder for the meeting with
ABC Management team which is scheduled at ABC -
Room 3 Hall 2 - H26 noon - 1250 p.m. - In case of queries, please contact me at
0034-. - Looking forward to our meeting.
- Thanks and regards,
- XYZ
8Step 6 - Executive Insights for the meeting
responses
9Executive Insights before meetings
10Step 7-Post event follow upNon attendee
- Dear Malin,
- Hope you are doing well. We missed you in
Barcelona, but would definitely like to share
some insights from our conversations at MWC 2015. - We had several interesting conversations with
industry leaders like yourself on topics related
to growing OTT ecosystems, transformational
initiatives required for CSPs to stay ahead,
strategic partnerships and expanding scope of
next generation managed services. We would really
like to engage in similar conversations with you
and we know that Barcelona is not the last
frontier. - In the weeks to come, while we explore a
possibility to schedule a meeting with you and
our regional teams, I am delighted to share with
you a copy of an interesting research from
Gartner, which analyses top disruptive trends
shaping the future of our business, corresponding
opportunities and challenges facing our industry.
I would believe you will find these strategic
insights very valuable. You may fetch your copy
from the link below. - http//xyxz.com/gartner/
- I look forward to our future conversations and
would really like to hear back from you. - Thanks and regards,
- XYZ
-
11Representative Success Story - TelecomTop global
telecom services company
UST Case Study
Company Profile
- Leading Telecom transformation services company
providing business transformation, telecom BPO
and consultancy services to telecommunication
companies around the world.
- Targeting global Telco's across the world
- 4000 employees
- Global Sales team of 20 sales executive across
the world - Marketing team of 10 executives
Challenges
- Lack of meaningful meetings for top executives
during previous MWC Barcelona event - Low number of targeted visitors into MWC event
booth - Targeting top management of global Telcos with
complex management structure across multiple
subsidiaries - Setting the appointments needed multiple follow
ups and nurturing due to packed calendars and
travel schedules
Solution BizKonnect, actionable sales
intelligence with assisted service
- The client engaged with BizKonnect to execute
email campaign in order to set meetings for top
executives during world Mobile World Congress
Barcelona - 2015 - This included building list of probable attendees
to the event with there contact information,
executing email campaign, setting appointments
and providing insights during in person meetings - Personalized campaign for setting appointment
with top executives during events
12Representative Success Story - Telecom
UST Case Study
Continued
Benefits Achieved
- Over 20 meetings with relevant authorities (CXO /
VP) confirmed for the event with a month long
campaign - Meeting insights were provided that gave details
of connection points, organizational chart and
pain point indicators within the organization.
This made the meetings more effective. - Over 1000 probable attendees where approached
with personalized messaging. This resulted in
higher and better quality foot fall in the booth
- The campaign generated over 90 warm connections
which were nurtured to leads for the sales person
for the specific geography. - Further campaigning was done for leads who did
not attend the conference with white papers
around the conference topic. This generated
additional leads.
We had a great success at the lt xxxxgt event. We
could achieve more than 25 meetings in our
hospitality suite with the CXOs of our prospects.
I have been impressed with the insight based
personalized email campaign of BizKonnect. It has
yielded amazing responses that too from the
senior executives of big companies. I would
always prefer them over the traditional cold
campaign agencies. It not only generates meetings
at events but helps to nurture those
relationships and convert the warm prospects into
the Sales ready leads
General Manager Marketing
Near-Shoring
13Critical dependencies
- You will need to provide us the following
- Hunting email id for using for the email campaign
- Target authority and target company definition to
make the process effective - Details of your availability during the event to
help us with scheduling meetings - Additional collaterals that can be used during
post event nurturing campaign
14Pricing
- Pay for only positive meeting responses
- 350 per meeting response generated during the
campaign - Additional benefits
- Complete potential attendee list that can be
re-used for future campaign. - Executive Insights report delivered before the
meeting to make the meeting more effective. - Backend support during the event in terms of
sending meeting reminders.
15Global Clients US, Europe and APAC
16Let us get maximum ROI from attending the event
!Thank You