Maximize returns from the Event and Conferences leveraging BizKonnect - PowerPoint PPT Presentation

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Maximize returns from the Event and Conferences leveraging BizKonnect

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Bizkonnect works in Actionable Sales Intelligence space. It provides intelligence to sales and marketing people like the List of companies using specific technologies and also assists in personalized campaigns . BizKonnect can be your data partner for cleaning up existing CRM data. – PowerPoint PPT presentation

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Title: Maximize returns from the Event and Conferences leveraging BizKonnect


1
leverage BizKonnect for Event campaign
2
Set up meetings for a conference/event
  • BizKonnect can help you set up meetings in the
    conference you plan to attend.
  • You will have confirmation emails from the person
    whom you are meeting with the convenient
    schedule.
  • BizKonnect will provide connection and latest
    business insights for each of the individual for
    whom the meeting is set.

Increase your ROI from the conferences and events
by meeting more and relevant attendees.and talk
with them leveraging references and Insights.
3
Step IPotential attendee list in line with your
target audience
4
Step 2- Personalized email campaign
  • Hi Antti,
  • Hope you are doing well.
  • Considering that UkkoMobile is participating at
    MWC 2015, I would imagine that you might also be
    planning to participate at MWC 2015.
  • For quick introductions, I head the marketing
    function for ltABC Corporationgt which is the
    operations and transformation arm of ltABC
    Corporationgt. We provide leading business
    transformation, managed network operations,
    network outsourcing and consultancy services to
    telecom companies and large enterprises around
    the world.
  • At MWC this year, we are inviting select thought
    leaders like yourself for discussions around the
    key trends that are driving Efficiency
    Innovations in our industry and to share mutual
    experiences regarding the need for Operational
    Transformations. We believe these interactions
    with industry leaders, innovators and veterans
    like yourself will be of strategic importance to
    the future growth together.
  • Let me know your availability for MWC 2015, so
    that I can block your calendar with the ltABC
    Corporationgt management.
  • Looking to forward to hear from you.
  • Thanks and regards,
  • XYZ

5
Step 3 - Periodic follow ups
  • Hi Wilfred,
  •  
  • Following up on my previous email just in case
    you missed it.
  •  
  • I came across your profile while exploring the
    potential attendees of MWC 2015. I head the
    marketing department and thought of reaching out
    to you to request an interaction with the ltABCgt
    management team.
  •  
  • We believe these interactions with the industry
    leaders like yourself will be of strategic
    importance to the future growth together. Let me
    know your availability for MWC 2015, so that I
    can block your calendar with the ltABCgt
    management.
  •  
  • Looking to forward to hear from you.
  • Thanks and regards,
  • XYZ

6
Step 4 Expect Meeting responses
  • I will be in Barcelona next week and if you send
    to me the booth location so I will pass by.thank
    you for your information. CTO
  • We can offer 2 options to meet, both options are
    on March 2nd either 04.00 pm or 05.00 pm -
    Group Chief Strategy officer
  • Please let us know, if one time window could be
    possible for you.
  • Thank you for your note. Unfortunately, I will
    not be attending MWC this year. Nevertheless, we
    will have key members attending the event from
    ltABCgt. I have copied in ltABCgt who heads our
    marketing division. He would be the right person
    to talk to about this. Chief Commercial Officer
  • Thanks for your mails. The agenda for MWC was
    already too full for a short stay (2days) . We
    can still organize a business meeting/ call at a
    later stage. Do you have teams in Paris or in
    Johannesburg I could meet? Vice President MVNO
    and VISP

7
Step 5 - Reminders for confirming meeting just
before or during the event
  • Hi Anthony,
  • Hope you are doing well and having a good time at
    MWC 2015.
  • This is a gentle reminder for the meeting with
    ABC Management team which is scheduled at ABC -
    Room 3 Hall 2 - H26 noon - 1250 p.m.
  • In case of queries, please contact me at
    0034-.
  • Looking forward to our meeting.
  • Thanks and regards,
  • XYZ

8
Step 6 - Executive Insights for the meeting
responses
9
Executive Insights before meetings
10
Step 7-Post event follow upNon attendee
  • Dear Malin,
  • Hope you are doing well. We missed you in
    Barcelona, but would definitely like to share
    some insights from our conversations at MWC 2015.
  • We had several interesting conversations with
    industry leaders like yourself on topics related
    to growing OTT ecosystems, transformational
    initiatives required for CSPs to stay ahead,
    strategic partnerships and expanding scope of
    next generation managed services. We would really
    like to engage in similar conversations with you
    and we know that Barcelona is not the last
    frontier.
  • In the weeks to come, while we explore a
    possibility to schedule a meeting with you and
    our regional teams, I am delighted to share with
    you a copy of an interesting research from
    Gartner, which analyses top disruptive trends
    shaping the future of our business, corresponding
    opportunities and challenges facing our industry.
    I would believe you will find these strategic
    insights very valuable. You may fetch your copy
    from the link below.
  • http//xyxz.com/gartner/
  • I look forward to our future conversations and
    would really like to hear back from you.
  • Thanks and regards,
  • XYZ

11
Representative Success Story - TelecomTop global
telecom services company
UST Case Study
Company Profile
  • Leading Telecom transformation services company
    providing business transformation, telecom BPO
    and consultancy services to telecommunication
    companies around the world.
  • Targeting global Telco's across the world
  • 4000 employees
  • Global Sales team of 20 sales executive across
    the world
  • Marketing team of 10 executives

Challenges
  • Lack of meaningful meetings for top executives
    during previous MWC Barcelona event
  • Low number of targeted visitors into MWC event
    booth
  • Targeting top management of global Telcos with
    complex management structure across multiple
    subsidiaries
  • Setting the appointments needed multiple follow
    ups and nurturing due to packed calendars and
    travel schedules

Solution BizKonnect, actionable sales
intelligence with assisted service
  • The client engaged with BizKonnect to execute
    email campaign in order to set meetings for top
    executives during world Mobile World Congress
    Barcelona - 2015
  • This included building list of probable attendees
    to the event with there contact information,
    executing email campaign, setting appointments
    and providing insights during in person meetings
  • Personalized campaign for setting appointment
    with top executives during events

12
Representative Success Story - Telecom
UST Case Study
Continued
Benefits Achieved
  • Over 20 meetings with relevant authorities (CXO /
    VP) confirmed for the event with a month long
    campaign
  • Meeting insights were provided that gave details
    of connection points, organizational chart and
    pain point indicators within the organization.
    This made the meetings more effective.
  • Over 1000 probable attendees where approached
    with personalized messaging. This resulted in
    higher and better quality foot fall in the booth
  • The campaign generated over 90 warm connections
    which were nurtured to leads for the sales person
    for the specific geography.
  • Further campaigning was done for leads who did
    not attend the conference with white papers
    around the conference topic. This generated
    additional leads.



We had a great success at the lt xxxxgt event. We
could achieve more than 25 meetings in our
hospitality suite with the CXOs of our prospects.
I have been impressed with the insight based
personalized email campaign of BizKonnect. It has
yielded amazing responses that too from the
senior executives of big companies. I would
always prefer them over the traditional cold
campaign agencies. It not only generates meetings
at events but helps to nurture those
relationships and convert the warm prospects into
the Sales ready leads
General Manager Marketing
Near-Shoring
13
Critical dependencies
  • You will need to provide us the following
  • Hunting email id for using for the email campaign
  • Target authority and target company definition to
    make the process effective
  • Details of your availability during the event to
    help us with scheduling meetings
  • Additional collaterals that can be used during
    post event nurturing campaign

14
Pricing
  • Pay for only positive meeting responses
  • 350 per meeting response generated during the
    campaign
  • Additional benefits
  • Complete potential attendee list that can be
    re-used for future campaign.
  • Executive Insights report delivered before the
    meeting to make the meeting more effective.
  • Backend support during the event in terms of
    sending meeting reminders.

15
Global Clients US, Europe and APAC
16
Let us get maximum ROI from attending the event
!Thank You
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