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For more course tutorials visit www.tutorialrank.com COM 486  Week 1 Individual Assignment IMC and CMM Basics COM 486  Week 2 Assignment Message Map Presentation COM 486  Week 3 Assignment Marketing Communications Plan – PowerPoint PPT presentation

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Title: COM 486 Possible Is Everything--tutorialrank.com


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COM 486 Possible Is Everything/tutorialrank.com
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Entire Course (UOP) For more course
tutorials visit www.tutorialrank.com COM 486
Week 1 Individual Assignment IMC and CMM
Basics COM 486 Week 2 Assignment Message Map
Presentation COM 486 Week 3 Assignment Marketing
Communications Plan COM 486 Week 4 Individual
Assignment Movie Promotion and Advertising COM
486 Week 5 Assignment Integrated Marketing
Communications Campaign
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Week 1 Individual Assignment IMC and CMM
Basics (UOP) For more course tutorials
visit www.tutorialrank.com Write a 1,050- to
1,400-word paper that compares two competitors
that produce at least two different products or
services for example, Nike and Adidas. Describe
the strategies that each brand uses to
differentiate its products or services from its
competitor using integrated marketing
communications and Customer Message Management.
Your paper must also address the following
points How can these companies maintain a
positive corporate image? What changes would you
recommend to further enhance their corporate
image? Format your paper consistent with APA
guidelines
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Week 2 Assignment Message Map
Presentation (UOP) For more course tutorials
visit www.tutorialrank.com Choose either the
catering, conference, or hotel businesses on
Baderman Island. Identify and explain the
essential elements of a Message Map based on the
template provided in Figure 43, CMM Message
Map, of your text, Customer Message Management.
Address the four principles of Customer Message
Management covered in Figure 41 of the Customer
Message Management. Present your Message Map
based on the Learning Teams selection of the
catering, conference, or hotel businesses on
Baderman Island. Your present
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Week 3 Assignment Marketing
Communications Plan (UOP) For more course
tutorials visit www.tutorialrank.com Select a
product that is struggling in the market
todayfor example, dial-up Internet companies,
PDAs or sport utility vehiclesand a particular
target audience. Conduct a promotions opportunity
analysis to determine what promotional
opportunities exist for the chosen company, who
the target audience is, and their
characteristics. Include the following A
communication market analysis that will determine
who the primary competitors are, justify selected
target markets, identify target customers, and
determine how to position the product within the
minds of the target market The marketing
communications for the chosen product with a list
of communication objectives is shown in Figure
4.4 of Integrated Advertising, Promotion, and
Marketing Communications A communications budget
by choosing the type of budget, determine a
budget number cap, and select a geographic market
to receive the messaging and promotions efforts.
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Week 4 Individual Assignment Movie
Promotion and Advertising (UOP) For more course
tutorials visit www.tutorialrank.com You work
for a large movie studio and your job is to
promote and advertise a new movie. Choose the
type of movie and the target audience the studio
hopes to attract. Write a 1,400- to 1,750-word
proposal for your plan to promote and advertise
this new movie and how you will integrate
marketing communications.
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COM 486 Possible Is Everything/tutorialrank.com
COM 486 Week 5 Assignment Integrated Marketing
Communications Campaign (UOP) For more course
tutorials visit www.tutorialrank.com Resource
BadermanIsland Virtual Organization Refer to
Baderman Island Virtual Organization and the
catering, conference, or hotel business component
that you used for the Week Two Learning Team
assignments. Follow the steps outlined below to
create a marketing communications campaign for
your selected industry onBadermanIsland. Write a
3,500- to 4,200-word paper outlining your
marketing communications campaign. Include the
following sections Executive summary of no more
than 350 words Research of approximately 1,050
words
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COM 486 Possible Is Everything/tutorialrank.com
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