Difference between Transactional and Promotional SMS - PowerPoint PPT Presentation

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Difference between Transactional and Promotional SMS

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SMS Marketing is one of the effective tools of advertisement that help in growing business. In India two types of SMS are allowed for business marketing. Bulk SMS services are used for the purpose of advertisement. – PowerPoint PPT presentation

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Title: Difference between Transactional and Promotional SMS


1
Difference between Transactional and Promotional
SMS
  • SMS Marketing is one of the effective tools of
    advertisement that help in growing business. In
    India two types of SMS are allowed for business
    marketing. Bulk SMS services are used for the
    purpose of advertisement. There are majorly these
    two kinds of routes- Transactional SMS and
    Promotional SMS. Both of them have different
    targets and goals. Both of the SMS gateways have
    distinct kind of characteristics and are used in
    the much more reliable as well as in the cost
    effective manner. The transactional SMS and
    Promotional SMS target the different audience.
  • Here are the differences listed between
    Transactional SMS and Promotional SMS in order to
    choose the right gateway as per your requirements

2
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3
  • Transactional SMS
  • Transactional SMS are the kind of messages that
    are sent to the customers for passing the
    information with respect to the product and
    service. For example
  •  
  • 1)A message sent any ecommerce portal to the
    consumer regarding the payment made against the
    cost of the product.
  • 2) A message sent by the bank to the account
    holders in terms of the balance of the weekly
    amount or with regards to any kind of transaction
    that takes place.
  •  
  • At SMS World a proper kind of template is offered
    as per the approved norms and regulations such
    that there will be no kind of problems.
  • Advantages of Transactional SMS
  • The messages are easily sent through DND numbers
  • With the help of bulk SMS services available one
    can easily deliver urgent information

4
  • Unlike the time constraints in the Promotional
    SMS the transactional SMS can be shared for any
    kind of time constraint.
  • The API gateway helps in the integration of the
    software so that personalized SMS can be easily
    sent.
  • Promotional SMS
  • Promotional SMS are basically the SMS that are
    sent for the purpose of effective marketing such
    that you are able to get the affordable solutions
    of marketing in the most appropriate manner.
  •  
  • Features of Promotional SMS
  • The sender ID will easily be generated through
    the process of Dynamic Sender Number
  • Both the High priority SMS gateway and Normal
    Gateway facility are provided
  • The multiple kind of gateway is easily assigned
    to the clients in the automatic manner.

5
Both the different kinds of SMS are important
and have different advantages. They can be used
in a manner so that there are effective ways of
marketing to get great business.   Article
Resource - http//www.thesmsworld.com/difference-b
etween-transactional-and-promotional-sms/
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