Guido Paniccia 6 Tips for Effective Online Reputation Management - PowerPoint PPT Presentation

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Guido Paniccia 6 Tips for Effective Online Reputation Management

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Guido Paniccia 6 Tips For Effective Online Reputation Management because most of Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses -- but reputation can have ... the impact of one or two complaints can be much reduced, and you may be better able to respond effectively and rapidly to minimize monetary impact. – PowerPoint PPT presentation

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Title: Guido Paniccia 6 Tips for Effective Online Reputation Management


1
Guido Paniccia UNDERSTAND BAD REVIEWS HURT. You
Google your name and read a really crushing
review you do not feel you deserve. You realize
89 of people will not do business with a company
they read a negative review about. Guido Paniccia
understand that online reputation and Google
results can sometimes be really frustrating. We
love seeing our client's reputations creating a
comeback on Google. we are able to facilitate
your company get on the first page of Google for
what you would like your clients to see...and
nothing you do not.
Guido Paniccia
2
By Guido Paniccia- 6 Tips for Effective Online
Reputation Management How can you ensure your
company's good reputation reaches all potential
customers? Here are a few best practices and
principles to follow.
1. Be Active On Social Media Pinterest, LinkedIn,
Facebook, Twitter, Google, and Quora are some
platforms the organization should be active on.
After making an account on social media platfor,
the account must be linked with the
Organization/company's blog/website. Being active
on social media sites has enormous potential of
improving a company's reputation. The Corporation
should update their social media regularly in
order to provide the best info to potential
clients/customers.
Guido Paniccia
3
2. Create a Blog A blog can prevent bad
publicity. If the harm is already done, it's
better to hire an ORM (online reputation
management) Company/consultant so they contact
the owner of the website that creates content
responsible for bad reputation and ask to delete
the content. If they refuse, you can always have
the right to make a legal move.
3. Know That Reviews Are Crucial For Online
Reputation Management In today's digital world
customers search about companies by reading and
analyzing their reviews. Reviews play an
important role in bringing the Clients and
customers towards the company and also far away
from the company. What makes the reviews
important? Around 70-90 of clients/customers go
through reviews and feedback in order to make a
decision whether an organization/company meets
their desires.
Guido Paniccia
4
4. Manage Your Net Promoter Score The Net
Promoter Score reflects how often a customer is
referring a business to their friends and
colleagues. It shows whether a company's doing a
good work in fulfill their clients/customers'
needs. When the score increases, this shows that
the company is doing pretty well in making the
customers happy thus the customers refer the
business to others and come back again.
5. Pay Attention to Feedback Actions are more
powerful than words in online reputation
management. In many companies, customers face a
situation where their feedback is not received by
the company, despite their efforts to contact
customer support. Now, such problems make the
client lose interest in the organization and
leave a bad review that once more is read by
other (potential) customers. It is better to do
something than only talk about it. In this case,
the organization must keep track of the latest
customer reviews and provide feedback
accordingly.
Guido Paniccia
5
6. Interact With Different Types of
Clients Different types of clients offer info on
different habits, opinions, and concepts for
improvement. These precious insights tell what is
working, what is beating down the business, and
what customers really need. These are the few
things to know about on-line reputation
management to boost your business' effectiveness
and avoid all traps of bad publicity.
Guido Paniccia
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