GLIMPSE OF 2018 LOCAL SEO FORECAST - PART 2.pptx - PowerPoint PPT Presentation

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GLIMPSE OF 2018 LOCAL SEO FORECAST - PART 2.pptx

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Here is the second part of ‘GLIMPSE OF LOCAL SEO FORECAST’ in 2018 cumulated by the Best Digital Marketing Agency in Chennai. As you may have read my previous presentation in details. Without further delay, lets jump straight into the content. – PowerPoint PPT presentation

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Title: GLIMPSE OF 2018 LOCAL SEO FORECAST - PART 2.pptx


1
PART 2
2
In-pack ads
  • Due to the increase in concentration on direct
    local advertising by Google, the in-pack ads will
    definitely expand. Local pack ads will not only
    appear on more queries. It will also take a
    strong step to desktop SERPs and also in Google
    home.

Digital Marketing in Chennai
3
In-SERP features
  • The local SERP features which are targeted will
    also grow broader. Local service ads will be
    rolled out to more services and cities in 2018.
    Google has also shown interest to create specific
    content for both local and organic.

Digital Marketing in Chennai
4
Decline in Direct website traffic
  • Google will continue to drive the local search
    traffic to its properties (i.e. Maps). Over the
    period you might have seen that the local packs
    go from results linking directly

Digital Marketing in Chennai
5
  • to the websites to buried local site links
    somewhere in 2 layers deep. The local knowledge
    panels will completely submerge the local sites.
    Google delivers all the local data directly and
    manages not to allow the redirections to local
    sites.

Digital Marketing in Chennai
6
Real world Data
  • Leveraging our personal data to get more
    personalized information is not a new thing for
    Google.

Digital Marketing in Chennai
7
  • In fact it derives the real world data from our
    device and credit cards in order to get current
    prices of gas, products, foot traffic, visit
    length, customer types, gender etc. So next time
    you see a personalized data on screen dont get
    surprised because you have been compromised.
    (Beware! Nothing is secret anymore)

Digital Marketing in Chennai
8
Anything and everything in Google
  • Backed by the listings of local business the maps
    and SERPs will continue to establish as the only
    place for local business information. Small scale
    businesses will be of importance only, but it
    serves more like a source of data which can only
    accessed at one place and that is called
    Google.

Digital Marketing in Chennai
9
  • The one common question Is Google good or bad
    (like the famous dialog in Nayagan) always
    rings on our head. Well, the answer is neither.
    Yea, it is true. Google provides opportunity to
    the brands that play the game good.

Digital Marketing in Chennai
10
  • Customer first companies tend to stay strong no
    matter whatever change does digital marketing go
    through. Educating yourself in this field and
    keeping customers as your first priority you
    could easily succeed this year.

Digital Marketing in Chennai
11
  • Do you think there is more to learn this year to
    keep up our companies phase? If yes, then do let
    us know in the comments below.

Digital Marketing in Chennai
12
  • Dealing with SEO and getting ranked in Google is
    really a tiresome process right? Worry not! Just
    leave the work to us for Digital Marketing in
    Chennai and anywhere in the world.

13
  • Hope you have got an idea about LOCAL SEO
    FORECAST in 2018. Stay tunes for more
    interesting facts and information about Digital
    Marketing SEO.

14
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