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Title: Hub spot content marketing exam answer


1
Answer Sources
www.answersources.com Study Guide for Adwords
Certification, Bing, Hubspot Exam
More!! Content Marketing Certification Exam
Answer A few things to know before taking
Content Marketing Certification There are 60
questions. It should take 2 hours to
complete. You must answer 45 questions correctly
to pass. You must wait 12 hours between
attempts. If you close this exam before
finishing, your answers won't be saved and it
will count as a failed exam.
Click Below to Get Others Exam Answer
Google AdWords Exam Answers Google Analytics Exam
Answers Bing Exam Answers Hubspot Exam Answers
2
Content Marketing Certification Exam Answer
Which best describes the content marketing and
inbound marketing relationship?
Both are valuable and take a lot of time and work. Its best to focus your time on one or the other.
If you do both then youll be competing with yourself.
Success relies on both as each serves a different function.
A great content marketer doesnt need to do inbound marketing.
All of the following are content marketing
practices EXCEPT
Technical SEO
Blogging
Email copy
Social media posts
Fill in the blank The can help you develop a
mission statement that connects with your
audience.
persona creation process
Golden Circle
Inbound Methodology
buyer's journey
Fill in the blank This blog post is written from
a .
First-person point of view
Second-person point of view
Third-person point of view
None of the above
3
Youre a content creator for an automobile
dealership. Youre looking for some inspiration
to help generate new content ideas for an
upcoming holiday promotion. What source might
you find valuable and be inspired by?
Motor Trend Magazine
Wall Street Journal
TIME Magazine
All of the above
Fill in the blank is when you think of an idea
out of nowhere.
Aha moment
Spontaneous ideation
The eureka moment
Thought spawning
How can you uncover your buyer personas reading
habits?
a. Include a question on a form
b. Interview some of your best customers
c. Make a list of publications you read
d. A and B
e. All of the above
Fill in the blank A content compass helps
organize monthly initiatives by .
SMART goals
sales campaigns
inbound marketing campaigns
All of the above
All of the following are examples of a SMART goal
EXCEPT Increase year over year traffic by 30.
4
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.
Fill in the blank When identifying buyers
journey content for a long-term content
strategy, its important to focus on content for
the stage(s).
Awareness
Consideration
Decision
All of the above
When it comes to a long-term content strategy,
what is an important buyer persona trait?
Demographics
Challenges
Identifiers
All of the above
Which of the following is NOT a category you
should organize your content audit by?
Marketing funnel stage
Content length
Content title
Buyers journey stage
Fill in the blank To keep your content calendar
agile, it shouldnt extend more than .
two weeks
one month
three months
six months
All of the following are attributes of a content
creation workflow EXCEPT
5
Identifies and organizes who is in charge of specific tasks
How much money it will cost to complete initiative
Breaks down all of the work needed to complete a specific initiative
Identifies outside influencers who will be contributing
How many rounds of edits should content undergo
before being finished?
1
2-4
Post your content once its finished and edit as you receive feedback.
As many times as you possibly can
You asked your colleague to provide feedback on a
blog post you recently wrote. When they sent you
their feedback, they made edits directly in the
doc. Is this a best practice for a content
editing process?
Yes, because having an editor complete your content ensures it will read well to others.
Yes, a content editor's role is to make updates the way they see fit.
No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
No, they should have set up a meeting to discuss each edit so you could apply them together.
True or false? Your content creation framework
should stay consistent over time.
True, the best way to remain efficient is to stick with a process.
True, the investment to update a process can be very expensive and time intensive.
False, as business goals and content change, so should your process to support them.
False, your process should be updated every time a new team member joins
What can you do to make a headline more
compelling?
a. Broaden the topic
b. Make a promise to the reader
6
c. Over five words
d. Use special characters to help it stand out
Fill in the blank When creating a headline for
your content, you should come up with different
headlines.
1
5-10
At least 10
More than 10
The above blog post is an example of which type
of headline format?
List format
Negative angle format
How-to format
Secret of format
The above blog post is an example of which type
of headline format?
Secret of format
How-to format
Negative angle format
List format
True or false? Effective writers start by filling
in the main points of their content and save
writing the introduction and conclusion for after
theyve written their piece.
True, it can be overwhelming to write an introduction first without knowing where the content is headed.
True, the introduction is always the easiest part to write.
False, writing an introduction first will help align the rest of the article.
False, you should write your conclusion before your introduction
True or false? When possible, you should try and
use extensive vocabulary in your writing.
7
True, extensive vocabulary makes you appear more credible and confident.
True, people make purchasing decisions based on if you look smarter than your competitors.
False, extensive vocabulary makes you appear less credible and confident.
False, extensive vocabulary takes up too much space on a page.
Which of the following do you need to include in
a republished piece of content to maintain SEO
authority and attribute value to the appropriate
website or author?
a. UTM tracking code
b. Canonical tag
c. Anchor text
d. All of the above
How can a third-party website avoid duplicate
content issues with republishing your content?
Add a tracking URL
Add a NoIndex tag
Have the third-party publish it at the same time as the original piece
Update the content to make it different
How long should you wait before republishing a
piece of content to a new website?
You shouldnt wait. Republish it immediately.
It depends, wait until you have at least 5 inbound links.
One week
Two weeks
You have a top-performing blog post that you want
to republish. Which platforms should you
republish it to?
Only sites that are relevant to your business and industry.
As many websites as possible the more sites the more impressions the content will receive.
8
Only websites that you have partnerships with as you wont have to pay for it.
You shouldnt republish content because youll have duplicate content issues.
When republishing your content, how can you make
sure the republished post stands out in contrast
to your original post in search engine result
listings?
Update the headline
Use a new author
Add sub-headings to each section
All of the above
You are trying to turn an ebook into a checklist,
which method should you keep in mind when
repurposing content?
BASE
ARC ACE
DART
You're in a brainstorming session with your
co-workers. You come up with five topics for
your ebook, your colleague says that's all you
need. How should you respond?
Yes, theres no reason to keep going if we have enough topics for our ebook.
Yes, we can always identify more later if we need them.
No, we should have at least ten supporting topics for every ebook we want to create.
No, we should make a list of as many supporting topics as we can.
True or false? A benefit of organic content
promotion is that it allows you to show your
content to a highly specific audience.
True
False
9
To help increase awareness for an upcoming
product launch, your manager increases paid
promotion funds by 300. Which channels could you
disperse these funds to?
a. Twitter
b. LinkedIn
c. Google
d. A and B
e. All of the above
True or false? You should post the same message
across all of your social channels.
True, redundant messages ensure that your audience will see it and you get the highest reach.
True, posting the same message will help you save time that you can use on more important initiatives.
False, you should customize the message based on the platform.
False, post the same message to Twitter and Facebook, but update LinkedIn as its more of a B2B social platform.
True or false? Its best to determine a few key
metrics and stick to them.
True
False
Your boss asks you to report on how your content
campaign has contributed to his lead generation
goals. What metric do you report on to
demonstrate its contribution?
Total leads generated from your campaign
Increase of brand awareness
Returning blog subscribers generated from your campaign
Social engagements
What does an UTM parameter help you identify?
Lifecycle stage
Lead attribution
10
Company name
Content medium
Which departments does growth marketing support?
a. Marketing
b. Sales
c. Customer Service
d. A and B
e. All of the above
Fill in the blank Understanding your is the
first step to instilling a growth mindset within
your organization.
buyers journey
buyer personas
marketing funnel
ad budget
Fill in the blank When conducting a test, it
should work to uncover .
the cost to attain a customer through this channel
the amount of customers available through this channel
whether or not you should be acquiring these customers
All of the above
  • Your boss has tasked you with writing a company
    story that will help make them stand out from
    their competitors. Keeping this in mind, whats
    the most effective question you should start
    with?
  • What are you offering?
  • How will this help your audience?
  • Why are you doing what you are doing?
  • None of the above

11
True or false? The goal of a braindump is to have
everyone structure ideas theyve put
together. True False
  • You just landed your dream job as a content
    creator at a local startup. Its your first week
    and your boss asks you to perform a content audit
    to get acquainted with the companys collateral
    as well as organize it. Where might you start
    looking for content that already exists?
  • Talk with the sales team
  • Check with more tenured employees
  • Look through the companys CRM and CMS
  • All of the above
  • True or false? If you want to produce great
    content, then you need to hire an in-house
    content creator.
  • True False

The following question pertains to the blog post
shown below The above blog post is an example
of which type of headline format? List format
How-to format
12
Secret of format Negative angle format
Fill in the blank The following sentence is an
example of voice? The grocery shopping was
done by your father. Active Passive
Reactive Subtle
True or false? You should only include a
call-to-action on a blog post once the offer is
launched. True, if you dont have a relevant
call-to-action, then leave blank. True, once you
publish a blog post, its not a best practice to
update calls-to- action over time. False,
always provide a next step, even if its to sign
up for email updates. False, adding a relevant
call-to-action to a blog post will improve your
SEO efforts.
13
Fill in the blank is used to achieve the best
possible content promotion outcome. Optimization
Saturation Experimentation Consistency Youre
analyzing the performance of your social channels
and you notice that Facebook consistently
outperforms your Twitter and LinkedIn page. What
should you do next? Post the same message on all
channels as Facebook since it is working
well. Analyze Facebook further to see which
posts are working for future content
ideas. Transition all social ad budget to
Facebook in support of boosting each post moving
forward. All of the above
One month into a three-month lead generation
campaign, it becomes clear your current plan to
reach your goal of ten marketing qualified leads
(MQLs) goal does not look feasible. What option
will you present during next weeks meeting with
your CEO? You present an updated campaign
content plan to reach your set SMART goals,
based off of the first months data. You present
updated SMART goals better aligned with your
projected MQLs for the campaigns remaining two
months, based off the first months data. You
hold back on reporting the progress on that
particular SMART goal for the campaign, in hopes
of things picking up.
14
You propose staying the course on the current
SMART goals and planned content marketing
activities, noting that one month of data is not
enough to justify changing your SMART goal.
True or false? When instilling a growth mindset
within your organization, its more important to
receive buy-in from the customer support team
than the products and services team. True False
Whats the best way to have your business story
remembered and shared?
? ? ?
Explain your history in detail. Show the ROI you
can bring your customers. Create emotional
alignment between your business and your
prospects and customers. Explain the value of
your products and services and how youre the
best at what you do.
?
You can use weekly content activities to grow
into which type of long-form content offer?
? ? ? ?
Case study Ebook Webinar All of the above
15
Fill in the blank You had a successful team
meeting where you were able to prove the ROI of
your content marketing efforts. However, your
boss wants more details on the content path that
helped closed leads into customers. You could do
this by creating a(n) .
? ? ? ?
attribution report referrals report sales
report None of the above
What results can you yield by establishing
reporting expectations prior to campaign launch?
The campaigns written SMART goals will free
stakeholders from being directly involved. The
campaigns planned content will insulate your
team from developing unexpected material outside
of the written SMART goals. The campaigns
written SMART goals better align your work with
the stakeholders key metrics. The campaigns
planned content better aligns your work with the
CEOs quarterly expectations
?
?
?
?
Help Fill in the blank A shortcut to improving
your SEO is to .
? ? ? ?
continuously optimize your pages based on updated
keyword research get referenced on sites that
already rank well add more keywords to a page you
want to rank for use more images than text
Joan owns a dog walking business and read a blog
post that explained search engines are a great
place to generate ideas on what people are
searching for. Joan starts off her research by
typing in 'dog walking tip' to see what insight
she can find. Fill in the blank Joan notices
that when she types in 'dog walking tip' the
search engine offers some helpful suggestions on
popular searches, like 'dog walking tips and
tricks.' This is known as .
? ?
related searches autocomplete
16
? ?
suggestion finder Google search queries
When examining your attribution report, you
notice 85 of your leads that have closed into
customers have downloaded your introductory
ebook, but your sales team is only closing 1 of
leads from social sources. How do you support
your Sales team to close more leads from social
into customers?
Ensure all leads from social sources are nurtured
with the introductory ebook before speaking to
sales. Devote more time to posting blogs on
Facebook. Direct further resources for paid
advertising on Twitter to spread your influence
to additional channels. Connect with your sales
team to coach them on their disconnect in closing
the leads
?
? ?
?
Youre the Marketing Director for a global
financial company. The holidays are approaching
and your boss wants to improve the company's
bottom line by 7. You host a team meeting where
the goal is to identify opportunities to test,
then assign tasks to team members to start
implementing right away. Is this approach correct?
? ? ? ?
Yes, the entire team is present and
participating. Yes, but make sure to assign the
test to the appropriate team members. No,
ideation and implementation should be done in
separate meetings. No, you need approval from
your boss before running a series of tests.
Fill in the blank The goal of a marketing test
is to .
? ? ? ?
continuously optimize your channels find a
system that works and stick with it show your
competitors that you know what youre doing All
of the abov
17
True or false? SnapChat and Pinterest are
examples of platforms that a growth marketer
might want to test for their business.
? ?
True False
  • All of the following are content marketing
    practices EXCEPT
  • Email copy
  • Technical SEO
  • Social media posts
  • Blogging
  • Fill in the blank To effectively tell your
    business story, you need .
  • a mission with supporting values
  • great products and services
  • a testimonial from a happy customer
  • an interesting history
  • True or false? If prospects can get the answers
    to their questions and see themselves as
    characters in your story, theyll be more likely
    to purchase from you.
  • True
  • False

True or false? You need conflict to tell an
impactful story.
True, conflict helps build developmental and
emotional connections. True, people care more
about the conflict than the resolution. False,
your story is strong enough to explain the value
of your products and services. False, conflict
only reduces the connection of what youre trying
to communicate.
? ? ?
?
Fill in the blank The conflict in your contents
story should focus on the .
18
prospects needs prospects stage of the buyers
journey prospects problems All of the above
? ? ? ?
  • Fill in the blank When you tell a story and the
    character is your audience, you should tell the
    story with a .
  • first-person point of view
  • second-person point of view
  • third-person point of view
  • None of the above
  • Which of the following is NOT a storytelling best
    practice?
  • Create emotional appeal through your content
  • Be consistent and authentic
  • Use the third-person point of view
  • Your story should be clear and concise
  • True or false? The conflict in this blog article
    is preventing team burnout.

True False
? ?
  • True or false? When identifying raw material for
    generating ideas, its best to stick with a
    specific area of focus. This way you can become
    an expert in generating ideas in this field.
  • True
  • False
  • True or false? After you digest material its
    best to try and put ideas together immediately.
  • True, because the material is fresh in your mind.
  • True, because the best ideas come in the first 30
    seconds of consuming content.
  • False, you want to give your mind a break to
    process the information.
  • False, you first need to write concepts down to
    organize everything.

19
  • Every content brainstorm needs the following
    EXCEPT
  • A moderator
  • A clear agenda
  • At least five people
  • Visual aids
  • Fill in the blank A great way to create a
    comfortable atmosphere for a company brainstorm
    is to start off with .
  • role call
  • icebreakers
  • team goals
  • breaking into groups
  • True or false? A buyers journey is
    ever-evolving. You should make updates as you
    learn more about your buyer persona.

True False
? ?
Fill in the blank To keep your content calendar
agile, it shouldnt extend more than .
two weeks one month three months six months
? ? ? ?
Fill in the blank The above graphic uses a to
help organize hosted files.
nomenclature system linear word formula Word
association connector acronym-based system
? ? ? ?
How could this sentence be corrected to cut our
fluffy words? I really just want to go to the
store to buy groceries in order to be be prepared
for the week.
  • I really want to go to the store to buy
    groceries in order to be prepared.
  • I just want to go to the store to buy groceries
    in order to be prepared for the week.
  • "I want to go buy groceries at the store to be
    prepared for the week.
  • I really want to go to the store to buy
    groceries in order to be prepared for the week.

? ?
20
  • True or false? Never use acronyms in your
    writing.
  • True, this helps avoid confusion.
  • True, deleting acronyms makes your content more
    welcoming.
  • False, use acronyms sparingly.
  • False, your audience will know what the acronyms
    mean.
  • When is the most effective time to boost content
    on social media?
  • When its performing well
  • When it has a link to a website
  • When it showcases one of your products or
    services
  • You should boost every social media post no
    matter the context
  • Fill in the blank helps you group an audience
    together based on specific criteria from a large
    list of people.

Ideal matching Segmentation Buyer personas
Demographics
? ? ? ?
True or false? To make sure youre appropriately
communicating the value of your content, you
should define as many benefits as possible when
promoting it. The more the better.
True False
? ?
  • Optimizing your content helps improve .
  • reach
  • engagement
  • conversions
  • All of the above
  • True or false? You should initially spend less
    time promoting your content than you did
    creating it, so you can increase your content
    output.
  • True
  • False
  • You can measure brand awareness by all of the
    following, except?
  • How many press releases exist on your website.

21
Level of engagement on your social channels.
Inbound links coming to your website. How high
you rank in search engine results
? ? ?
  • Fill in the blank All of the following are
    engagement signals that help you understand your
    contents effectiveness, except for .
  • comments on a recent blog post
  • likes and shares on a Facebook post
  • email send rate
  • sharing the thank you page to an offer someone
    just downloaded
  • Which best explains the bullseye framework?
  • An organized three-step approach to gaining
    traction
  • Identifying a top-performing blog post and
    reposting every few months
  • A system that notifies you when your competitors
    produce a piece of high- performing content
  • None of the above
  • What does the center ring of the bullseye
    framework represent?

Your top-performing channels Your possibility
channels Your long-shot channels The channels
you haven't tested yet
? ? ? ?
  • True or false? If your marketing tests have over
    a 50 failure rate, then youve done something
    wrong.
  • True, the majority of your tests should be
    successful.
  • True, you should never have over a 50 failure
    rate with your tests.
  • False, the purpose of a test is to prove or
    disprove your hypothesis.
  • False, you need to perform enough tests that more
    than 50 fail.
  • Fill in the blank is when you help guide your
    prospects through purchasing your products or
    services.
  • Value-add guidance
  • Concierge on-boarding
  • Success channeling
  • Premier showcasing
  • Every story has these three storytelling
    elements. What are they?

22
Characters, conflict, and resolution Conflict,
idea, and resolution Characters, conflict, and
interest Conflict, spark, and conclusion
? ? ? ?
Which is true about content and its relationship
with the Inbound Methodology?
  • Content is needed to attract people to your site.
  • Content is needed to attract visitors and convert
    them into leads. Content is needed to close
    leads into customers and turn customers into
    promoters.
  • All of the above

? ? ?
  • What are the four stages of the Inbound
    Methodology?
  • Attract, Convert, Close, and Delight
  • Awareness, Consideration, Decision, and Delight
  • Find, Engage, Convert, and Nurture
  • Identify, Connect, Explore, and Advise
  • True or false? Content marketing is a relatively
    new practice that became popular in the 1950s
    with the boom of advertising firms.

? ?
True False
Once you're able to quantify your metrics, what
is the next step in developing a growth mindset?
? ? ? ?
Start looking for strengths in your funnel Start
looking for weaknesses in your funnel Select a
marketing channel to focus on Create a facebook
audience
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