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youtube promotion strategies

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youtube promotion strategies – PowerPoint PPT presentation

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Title: youtube promotion strategies


1
YouTube Promoting Ways
2
YouTube Statistics
  • 1st largest video site on the web,
  • Around 100 Million Visitors visit YouTube per
    Month,
  • 5 Billion Video Streams Every month - 40 of all
    videos online,(Do the Math - 5 Billion / 300
    million worldwide visitors 17 streams a month
    per person)
  • 15 Hours of video uploaded every minute.
  • Did you know In August 2008, YouTube became the
    2 search engines over Yahoo on Web (1 is Google)

3
Best Formats for Uploading
  • YouTube can accept almost any video format for
    upload, but for most users have found the
    following settings give the best results.
  • Video Format H.264, MPEG-2 or MPEG-4 preferred
  • Aspect Ratio 43, 169)
  • Resolution 640x360 (169) or 480x360 (43)
    recommended
  • Audio Format MP3 or AAC preferred
  • Frames per second 30
  • Maximum length 10 minutes
  • Maximum file size 1 GB

4
On Page Factors
  • Title of your Videos
  • Video Description
  • Tag to describe your video
  • Popularity/ Views
  • Inbound Links
  • Rating and comment
  • Naming Video file with the Keyword
  • Create and use playlists

5
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6
Inbound Links
  • Inbound links (links from other websites to your
    website or video) are important in traditional
    SEO.
  • They are also important in YouTube SEO,
    considering that an embedded video (when a
    YouTube video's code is added to a website,
    displaying the video outside of YouTube)
    functions like an inbound link.
  • Getting more websites to link to and embed your
    video will help it rank better in search results.

7
Rating and comments
  • Higher ratings and more comments are also
    indications of higher quality and more
    interesting videos, so it's helpful to generate
    as many 'thumbs up' ratings and comments as you
    can for SEO purposes.
  • Encourage your fans to check out your video via
    your blog and social media sites like Twitter,
    Facebook, Google, or LinkedIn.

8
Suggested Result
  • Go to YouTube and in the search bar start typing
    your targeted keyword(s). You will see a drop
    down list of suggested searches that pop up below.

9
Going Viral
10
How to increase Subscribers
  • Produce highly engage content
  • Increase uploading frequency
  • Personalize video thumbnails
  • Make use of call to Action annotations.
  • Limit the video under 5 minutes.
  • Use A YouTube Intro and Outro.
  • Collaborating with fellow YouTubers.
  • Interact with loyal fan based
  • Consider giveaways and video challenges.

11
  • Pre-Roll
  • Pre-Roll video ads are non- skippable and pay per
    click.
  • Publishers are only offering 15 or 20-second
    videos.
  • In addition, given the pay per click pricing,
    15-second videos are typically less expensive per
    click than TrueView in-stream ads leading to more
    cost effective campaigns.

12
  • Bumpers
  • Bumpers are 6 seconds long. They are non-
    skippable like Pre-Roll ads but are pay per view
    like TrueView ads.
  • They are also cheaper per view than TrueView ads.
  • Like TrueView ads, Bumpers can include a
    click-through option but are optimized and most
    effective for views.

13
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