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• Global Interactive Textbook Market Research
  Report Ken Research

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Overview

• The global market for interactive text books is
  expected to have significant growth reaching a
  value of over USD 1.1 Billion by the year 2021
  with a CAGR of about 17 for the period
  2017-2021. Interactive textbooks are also known
  as digital textbooks or eTextbooks which are an
  extended form of eBooks or digital books and it
  include elements of interactivity in addition.
  eBooks are only the digital version of printed
  textbooks. The global interactive textbooks
  market encircles vendors, such as publishers,
  ed-tech solution providers, and content creators,
  who are offering interactive textbooks to
  institutions. The market is expected to witness
  major growth owing to higher rates of adoption in
  the upcoming years owing to increased reliance
  and functionality of technology, advanced
  software which is expected to create more
  sophisticated platforms for learning and
  increasing levels of customization for students.
  Over the past 5-7 years interactive learning has
  grown from being simulated video students see on
  a computer to actual games, simulations and
  challenges they solve individually thanks to the
  availability of mobile devices.

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• Learning based platforms and applications have
  made individualized interactive learning a
  possibility. The current trends even indicate a
  large number of educational institutes offering
  iPads or tablet devices for students to carry
  with them that store their information, manage
  the platform based student dashboard, and update
  the students on the situation of their coursework
  and any important announcements that occur. While
  all these features make it easy to centralize
  their digital school life on a device, the main
  benefit for students through the usage of this
  technology is the vast library of interactive
  textbooks and learning based tools which are
  designed to make learning and education
  entertaining and fun. Technology has made
  learning, into more of a game than ever and has
  boosted students learning satisfaction. Students
  enjoy this method of learning and a large number
  of them have begun to adapt this kind of learning
  as opposed to class room based learning as
  evidenced in various Education Industry Market
  Research Reports. While North America is the
  largest market in terms of value, the fastest
  growing market is expected to be the Asia Pacific
  region

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Competition Scenario

• As interactive textbooks are an emerging industry
  and the content delivery system is still
  developing, most of the market is split between a
  handful of content providers working to gain
  prominence in the education market. Vendors in
  this market are making such textbooks available
  either for free or through rental agreements and
  the pricing mechanism of these textbooks is
  either based on per chapter or monthly and yearly
  subscriptions. The major players of the market
  are Apple, Houghton Mifflin, Harcourt,
  McGraw-Hill Education and Pearson Education. The
  other prominent vendors in the market include
  Metrodigi, Cambridge University Press, John Wiley
  Sons, Oxford University Press, and Vital
  Source.

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Key Drivers

• The major drivers propelling the growth of the
  Interactive Textbook market are
• Increased student engagement The availability of
  advanced platforms allows teachers and developers
  to create superior methods of content delivery
  which allow students to learn through a device
  which is gaining increasing popularity among the
  student population. The application of devices
  also allows for interactive assessment exercises
  that students are able to take and includes
  multiple games like puzzles, crosswords and
  interactive experiences which could not be
  replicated in a conventional textbook the way
  they are on the device.
• Rise in use of interactive textbook creation
  tools The growing popularity of interactive text
  books and their increased adoption with
  technology providers has led to a growing
  interest for developers to design education based
  applications and platforms which help students
  learn in new ways. The increase in suppliers of
  the educational content has multiple benefits for
  consumers- the first being that more competition
  usually signals a lower price which is beneficial
  as most providers work on a subscription based
  model. Second being the growing rate of
  innovation allows developers and providers to use
  new ways of delivering the same concept
• Alignment with education standards More and more
  students prefer using a platform as it is a
  centralized point of knowing everything that they
  need to with reference to their academics and
  important updates. A majority of universities
  have some sort of Enterprise Resource Platform
  which allows students to check their own profile
  and its details along with checking the important
  news for the university, check their own academic
  performance and the integration of analytics
  helps the universities track and assist the
  student performance for optimum solutions which
  are designed to optimize the performance of the
  student. These factors are beneficial and more so
  desired by students today.

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