Facebook Marketing - PowerPoint PPT Presentation

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Title:

Facebook Marketing

Description:

Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand – PowerPoint PPT presentation

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Updated: 21 May 2018
Slides: 20
Provided by: Sayali25

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Title: Facebook Marketing


1
Facebook Marketing
2
Facebook Marketing
  • Basic Facebook features
  • News Feed
  • Timeline (Profile)
  • Graph Search
  • Social density of audience is magnified
  • Facebook is largest repository of deeply personal
    information
  • Facebook geared to maximizing connections between
    users

3
Targeted Marketing
  • Location (within ___ miles of a certain city)
  • Age
  • Gender
  • Interests
  • Connections
  • Celebrating their birthday
  • Relationship status
  • Language
  • Education
  • Workplace

4
Facebook Marketing Tools
  • Like Button
  • Brand Pages
  • News Feed Page Post Ads
  • Right-Hand Column Sidebar Ads
  • Mobile Ads
  • Facebook Exchange (FBX)

5
Typical Facebook Marketing Campaign
  • Establish Facebook brand page
  • Use comment and feedback tools to develop fan
    comments
  • Develop a community of users
  • Encourage brand involvement through video, rich
    media, contests
  • Use display ads for other Facebook pages and
    social search
  • Display Like button liberally

6
6 FREE Facebook Marketing Tools to Juice Up Your
Campaigns
  • Facebook Marketing Tool
  • 1 DrumUp
  • It allows the user to schedule
    content to post on facebook. he user can queue
    custom content and also edit or delete suggested
    content for sharing. DrumUp users can also
    connect their blog's RSS feed to their social
    accounts to post updates from the blog.

7
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8
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9
Facebook Marketing Tool 2 Likealyzer
  • LikeAlyzer, powered by the folks at Meltwater,
    provides an in-depth assessment of your Facebook
    page performance, coupled with super-actionable
    recommendations on how you can boost engagement
    with your brand. Unlike many other free tools,
    you dont have to turn over any personal
    information to attain the assessment. Simply plug
    in your page URL and it will be automatically
    generated within seconds.

10
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11
Facebook Marketing Tool 3 Canva
  • This design tool comes in handy any time you need
    to create a custom image, an activity that youll
    find yourself doing pretty frequently if youre
    managing your companys Facebook marketing
    efforts.

12
Facebook Marketing Tool 4 Facebook Power Editor
  • This design tool comes in handy any time you need
    to create a custom image, an activity that youll
    find yourself doing pretty frequently if youre
    managing your companys Facebook marketing
    efforts.

13
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15
Facebook Marketing Tool 5 Headline Analyzer
  • Marketers know that a posts headline can make or
    break its performance. We take painstaking
    efforts to create eye-catching,
    compelling headlines for blog posts and ad copy,
    and would be crazy not to do the same for
    Facebook shares! The problem is, it can be tough
    to predict what headlines will work best for your
    audiencethats where Coschedules Headline
    Analyzer comes in handy.

16
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17
Facebook Marketing Tool 6 Timeline Contest
Manager
  • Contests are a great way to promote engagement
    with your Facebook page, but organizing them
    yourself can be a complete nightmare.
    Agorapulses Timeline Contest Manager streamlines
    the process for you. It enables advertisers to
    launch an unlimited number of contests on their
    timelines, ranging from quizzes to photo contests
    to sweepstakes.

18
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19
Thank You
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