Bryant Tchan - Difference Between Digital Marketing and Social Media Marketing

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Bryant Tchan - Difference between digital
marketing and social media marketing
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An overview of digital marketing and social media
marketing
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Digital media uses the internet and various
gadgets such as the laptops, computers, and
smartphones to build awareness and promotion for
a brand or program. These all are done with
multiple tools such as Pay Per Click (PPC) ads,
Search Engine Optimization (SEO) and keyword
search, etc. Often internet marketing and digital
marketing are used as synonyms. Social media, on
the other hand, can be said to be a subset of
digital marketing. The social media is mainly a
platform for interaction and networking at a
virtual level. Bryant Tchan thinks social media
has created an impressionable impact on the
digital world.
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Social media has created waves on the internet
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The social media has brought revolution in the
communication channels. Connecting and meeting
with people across the globe have become more
natural in the last decade like never before.
Social media uses software and apps such as
Facebook, WhatsApp, Twitter, LinkedIn, Instagram,
Snapchat, Google, YouTube, etc. to interact and
connect to people. Social media is mostly used
for messaging and sharing files such as photos
and videos. Virtual video call and conferencing
have also been possible due to social media. The
instant messaging service is a part of the social
media. Conventional media such as print and
television channels have also ventured into
social media. Their interface is now included in
the social media such as Facebook. Bryant Tchan
thinks social media marketing is very useful.
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Differences in between the social media and the
digital media
Digital marketing can be done with and without
the internet. Content is a crucial factor in the
social media. In the digital media, however,
content is not as important as in social media.
Advertisements through billboards, banners,
television channels, email are all digital
marketing strategies. Paid advertisements through
social media are a form of marketing
strategy. Digital media is more important than
the social media. It has broader access and
communicating channels. Thus marketing done
through them is more impactful. Social media
marketing is centered on likes and follows, and
so its impact is questionable. Recent statistics
though prove that social media marketing can
efficiently translate traffic into customer base
or sales.
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Bryant Tchan - Internet Marketing, Expert
Consultant

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