Irving Scheib gives 6 Tips to Drive More Traffic from Social Media

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Irving Scheib gives 6 Tips to Drive More Traffic
from Social Media
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1. Dont Forget the Link/CTA

• It may seem obvious, but always include a
  link/CTA back to your website. It not only drives
  traffic, but shows your reader what to do next.
• No matter how much someone likes your brand, if
  you don't ask them to visit your website, give
  them a compelling reason to, and make it easy,
  they are not likely to do it. So, always user
  social media as a teaser and include a website
  link for more information. 

2. Always Include an Image

• Images increase engagement across the board
• On Facebook, posts with images attract 39 more
  engagement
• Post with images on LinkedIn get 98 more
  comments
• Including images and/or videos in your Twitter
  posts can increase engagement by up to
  200 (Source)

Irving Scheib
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3. Add Social Share Buttons to Your Blog Posts

• It's great when you can drive a lot of traffic
  from your social media channels, but it's even
  better when other people do it for you.
• If your website doesn't already have social
  sharing buttons, you could be missing out on a
  lot of social media traffic that's generated from
  people already reading your blog!

4. Use Paid Promotion/Sponsored Content
The fastest way to drive a lot of traffic from
social media is thru paid promotion. When you're
executing on a solid social media strategy, paid
promotion or "sponsored content" adds fuel to the
fire. You can experiment with completely
different targeting choices (including location,
gender, business and interests on most profiles)
to assist expose new people to your content and
promote new traffic.
Irving Scheib
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Slide Title

• 5. Be Active Engaged

• Too many B2B brands are guilty of not updating
  their social media enough. The only way to keep
  your followers engaged is to post updates and
  interact with people on a regular basis.
  Otherwise, they are likely to forget about you.

• 6. Be Consistent

If you study the B2B brands with the best
marketing, you'll notice they are always
consistent with their social media
activity.  Regularly posting high-quality,
fascinating content, and responding to comments
keeps your page lively and engaging instead of a
one-sided conversation. Don't take this to the
extreme and post updates every 15 minutes or
you'll just annoy everyone, but make your
presence known. Have your brand act more like a
human and less like a B2B enterprise on social
media, and you'll connect with more people.
Irving Scheib
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For more details-
http//irvingscheib.com
Irving Scheib