Harnessing The Power of mHealth & Medical Mobile Apps

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Helping your organisation understand the market
opportunities of mHealth mobile apps.

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The Health Apps Market

• mHealth market is expected to reach 111.8
  billion by 2025
• Most revenue to come from app based healthcare
  services and integrated wearables/medical devices

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Usage

• 65 of mobile users have downloaded at least one
  health app
• UK Smartphone ownership is at 85
• Around 320,000 health apps
• Most are general wellness apps but health
  condition management apps now account for 40 of
  all apps.
• Apps that provide disease specific support have
  grown from 10 to 16 the top 5 therapy areas
  they focus on are all chronic conditions

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What this means

• New medical models are emerging
• New healthcare ecosystem is developing

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Current Healthcare Challenges

• Ageing population
• Unhealthy lifestyles
• Staff shortages
• Community care
• Budget cuts

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What mHealth brings to healthcare

• Enhances the efficiency effectiveness of care
• Improves clinical decision making
• Offers remote monitoring
• Reduces hospitalisation
• Better utilisation of DRs time
• Patient-centered care
• Savings

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Commercial Opportunities

• Addressing the challenges through mHealth
  solutions like apps
• Yield cost savings and revenue enhancements

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Solution areas

1. Wellness Prevention
2. Expediting Diagnosis
3. Treatment Monitoring
4. Stronger Healthcare Systems

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Wellness Prevention

• Apps that equip consumers with relevant
  information and tools
• Empowering them to make improved and informed
  lifestyle choices leading to better
  health/reducing the risk of chronic disease
• Monitor diet, physical activity medications
• Diabetes apps have led the way
• My COPD app has been a success

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Expediting Diagnosis

• Delay in diagnosis of chronic diseases increases
  complications and treatment costs
• Apps that enable remote diagnosis and
  self-assessment of symptoms
• Enable HCPs to detect diseases earlier
  facilitate timely medical interventions
• AirStrip Cardiology remote diagnosis
  treatment decision making tool for heart patients
  / Shares ECG data

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Treatment Monitoring

• Delivering continuous care remotely can help to
  reduce re-admission rates and establishes early
  warning systems
• Reduces care costs and helps to prioritise
  patients more effectively
• Apps that improve adherence remote treatment
  and communication between the patient and HCP
• Clinician specific apps like Wound Care Buddy
  give HCPs quick and easy access to clinical
  tools at the point of care

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Stronger Healthcare Systems

• mHealth can improve
• practitioner support
• helping HCPs stay informed
• better utilisation of DRs time
• Medical Education - DrCompanion app
• Medical Toolkits Calculators/Med Devices
• Streamline Admin Systems/Pathways
• Data Capture Analysis (Big Data)

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Key Stages Of Adoption
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But we face some barriers

• Political how to align mHealth with national
  healthcare strategies
• Technology / Interoperability standards
• Security data protection
• Regulatory / Compliance lagging behind
• Engage patients / HCPs earlier during solution
  design
• Lack of evidence of clinical/economic benefits
• Before email became widespread, Intels surveys
  showed that most people claimed not to want it!

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The Future

• Sophisticated Wearables Device Integration
• Machine Learning Tech
• BIG DATA personalisation
• Integrate disparate and large volumes of data to
  provide a holistic health view

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Your App Project Considerations

• Mobile Health Strategy
• Target Audience
• Commercial Model
• Platforms Devices
• Data Capture Storage
• Hybrid vs Native App Tech
• Distribution Model
• Compliance CE Marking
• Hardware Software Integration
• Testing
• Marketing
• Tracking

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Our Digital DNA

• In-depth understanding of how healthcare
  professionals and patients behave using digital
  mobile
• In-depth understaning of medical compliance and
  CE Marking mobile apps
• Pharma, bio-tec, medical device, healthcare
  charity, NHS and care services sector hands-on
  experience

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Client Portfolio
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App Development Services

• Mobile Web Strategy
• App Web Development
• Backend DB Development
• Systems Integration
• App Prototyping
• Compliance/CE Marking
• Wearable/Med Tech Connectivity Solutions

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Portfolio
https//www.geneticapps.co.uk/case-studies/
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OvuSense Fertility App
OvuSense is a unique, real-time ovulation cycle
monitoring system. A vaginal sensor (Class 2b
device) collects temperature readings sensor
data is sent to the app predicting their
ovulation cycle. The product complies with MHRA
and FDA regulations and is CE marked and FDA
listed.
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Rosemont Pharma App
The Rosemont Pharmaceuticals App acts as both a
product reference guide and as a liquid medicine
dosage calculator. The app has undergone
independent testing, conforms to the relevant
requirements of the Medical Device Directive
(MDD) 93/42/EEC and is registered with the MHRA
as a Class 1 device.
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Instant Weight for Height
This app was developed for a Child and Adolescent
Psychiatrist at NHS Grampian. Its a dual
function calculator for health professionals
working with child and adolescent patients with a
possible eating or feeding disorder. By entering
a patients measurement data you can calculate
their current Weight For Height, BMI and growth
percentiles.
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QUiPP Diagnostic Tool
The QUiPP app is a clinical tool used by doctors
to help assess a womans risk of preterm birth.
The app looks at different measures that can
affect how likely it is for a woman to give birth
early quantitative fetal fibronectin (fFn),
cervical length, and whether a woman has
previously had a premature birth. This App was
created for the Womans Health Academic Centre,
Kings College London and is based on a study of
over 1000 women in conjunction with St. Thomas'
Hospital. A web based version of the calculator
was also developed for https//quipp.org/ website.
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PharmaQuest
A medical educational app designed to help
pharmacy students learn basic facts about the
most commonly used medicines. It was originally
designed as a pack of medicine information cards
to help pharmacy students at the University of
East Anglia learn basic facts about the most
commonly used medicines.
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Wound Care Buddy
Wound Care Buddy is a cross-platform app for
healthcare professionals involved in wound
management. The app provides a quick and easy
access to an organisations wound formulary at
the point of care. The Backend allows multiple
organisations to add tailored, user-generated
content
WINNER Journal of Community Nursing Awards The
Hounslow and Richmond Community NHS Trust tissue
viability service was selected as winner of the
Outstanding Practice in Wound Care Award due to
the successful implementation of the Wound Care
Buddy app.
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Learn more

• Genetic Digital - www.geneticdigital.co.uk
• Genetic Apps - www.geneticapps.co.uk
• Email us
• evolve_at_geneticdigital.co.uk
• Phone
• 01494 858054
• Twitter
• _at_geneticdigital
• LinkedIn
• https//www.linkedin.com/company/genetic-digital/