All Terrain Vehicle Market Growth, Competitive Strategies and Forecasts, 2016 to 2024 - PowerPoint PPT Presentation

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All Terrain Vehicle Market Growth, Competitive Strategies and Forecasts, 2016 to 2024


The global all terrain vehicle (ATV) market was valued around USD 6 billion in 2015. It is expected to grow at a CAGR of 5% during 2016 to 2024 (forecast period). The industry will surpass USD 9 billion by the end of the forecast period. ATVs are popularly known as quads, three-wheelers, four-wheelers, quad bikes, or quadricycles. – PowerPoint PPT presentation

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Title: All Terrain Vehicle Market Growth, Competitive Strategies and Forecasts, 2016 to 2024

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All Terrain Vehicle Market Share, Size, Analysis,
Growth, Trends and Forecasts to 2024 Hexa
All Terrain Vehicle Market to surpass USD 9
billion by 2024
The global All Terrain Vehicle (ATV) Market was
estimated at USD 6 billion in 2015. It will grow
at a CAGR of around 5 during the forecast period
(2016-2024). The market should exceed USD 9
billion by 2024. All terrain vehicles (ATVs) are
popularly known as quads, three-wheelers, quad
bikes, or quadricycles.
ATVs are single-seated open motor vehicles with
either three or more tires. These tires are
specifically designed for rough terrains. Quads
are ridden over rugged grounds, sand dunes, or
paved unpaved roads. The growing trend of
recreational activities such as off-roading and
racing can also drive the market till 2024.
Demand for unique riding has increasingly led
recreational centers to add ATVs to their
amenities. The need for technically advanced
features is projected to raise product costs,
hampering the market.
To reduce fatalities injuries regulatory
bodies, like ASI (All-Terrains Vehicle Safety
Institute) have standardized the adoption of
safety equipment. Protective gears such as
seatbelts, helmets, goggles, and others are
mandatory for quad riders.
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Moreover, the Consumer Product Safety
Commission (CPSC) has laid down rigid rules that
prohibit children under the age of 16 to ride
ATVs. Its rules have also limited the number of
people riding on single ATVs.
The market is divided on the basis of products,
applications, and regions. The products comprise
sports utility, sports, utility, and youth.
Sports utility ATVs contributed around 28 shares
in 2015. Sports utility and sports ATV segments
are expected to contribute significantly to
industry growth during the forecast period. Youth
ATVs stood over USD 750 million in 2015.
Applications encompass agriculture, forestry,
entertainment, sports, military defense, and
others. Military defense accounted for more
than 9 shares in 2015. Agriculture is projected
to grow at a CAGR of over 5 till 2024. It often
employs ATVs instead of tractors and other heavy
Regions in the all terrain vehicle market consist
of North America, Europe, Latin America, Asia
Pacific, and the Middle East Africa (MEA). The
U.S. and Canada are estimated to dominate the
global ATV market in the forecast period.
North America should account for the biggest
industry in the near future. It is driven by the
United States. The U.S. captured over 50 of the
worldwide market in 2015.
Asia Pacific market generated about 12 of the
total incomes in 2015. It should exhibit the
fastest growth from 2016 to 2024. Its trend of
power sports will augment regional demand. The
China industry held over 35 shares in Asia
Pacific. Economic adjustments in this region can
add industrial growth.
Key competitors in the worldwide all terrain
vehicle market are Arctic Cat, Honda, Polaris,
and Yamaha. Players often participate in mergers
and acquisitions to gain a competitive edge.
Yamaha was projected as the third largest vendor
after Honda and Polaris. It occupied more than
17 shares in 2014.
Key companies invest heavily in research
developments for effective product innovations
and novel technologies. The constant need to
improve product performance characteristics
makes it possible for manufacturers to stay
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Table of Contents
1. Methodology Scope 1.1 Research
Methodology 1.2 Research Scope Assumptions 1.3
List of Data Sources
2. Executive Summary 2.1 Industry Summary of All
Terrain Vehicle Market
3. Industry Outlook
3.1 All Terrain Vehicle Market Segmentation 3.2
All Terrain Vehicle Market Size and Growth
Prospects 3.3 All Terrain Vehicle Market
Dynamics 3.4 Key Opportunities Prioritized 3.5
Industry Analysis - Porter's 3.6 Market Share
3.7 Market PESTEL Analysis, 2016
4. Application Framework 4.1 All Terrain Vehicle
Market share by application, 2016 2024
5. Regional Outlook 5.1 North America 5.2
Europe 5.3 Asia Pacific 5.4 Latin America
5.5 MEA (Middle East and Africa) 5.6 RoW (Rest of
the World)
6. Competitive Landscape 6.1 Arctic Cat
6.1.1 Company Overview 6.1.2 Revenue
Analysis 6.1.3 Product Benchmarking 6.1.4
Strategic Initiatives 6.2 Honda 6.2.1 Company
Overview 6.2.2 Revenue Analysis 6.2.3 Product
Benchmarking 6.2.4 Strategic Initiatives 6.3
6.3.1 Company Overview 6.3.2 Revenue
Analysis 6.3.3 Product Benchmarking 6.3.4
Strategic Initiatives
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6.4 Yamaha 6.4.1 Company Overview
6.4.2 Revenue Analysis 6.4.3 Product
Benchmarking 6.4.4 Strategic Initiatives
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research and consulting services to a host of key
industries across the globe. We offer
comprehensive business intelligence in the form
of industry reports which help our clients obtain
clarity about their business environment and
enable them to undertake strategic growth
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