Social Media- Boon or Bane

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Social Media- Boon or Bane

• www.omlogic.com

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It was the best of times, it was the worst of
times, it was the age of wisdom, it was the age
of foolishness, it was the epoch of belief, it
was the epoch of incredulity, it was the season
of Light, it was the season of Darkness, it was
the spring of hope, it was the winter of despair.
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Charles Dickens wrote these famous lines for a
completely different world in a completely
different time. The ability of it being relevant
even today is however astonishing.

• For years, we have been talking about the
  opportunity and the threat of social media. Its
  ability to make and break ideologies. Its
  effectiveness to conquer something as big as
  elections, by creating propaganda or as small as
  to make you buy products. While we all have
  reveled at the idea of an Arab springs and the
  use of social media to cause revolutions, we are
  all struggling now with the idea of social media
  causing genocide. The fact that social media is
  and has been used for ideology development to irk
  mass consciousness, just cannot be denied.
• Myanmar, for instance,has an entire generation
  which is understanding internet and its
  potential. The same has been used extensively to
  circulate anti- Rohingya messages leading up to
  the decades worst refugee crisis. Human Rights
  activist Zarni says, Myanmar has a long
  ideological tradition by which genocides are
  acceptable. The fact that they were quoting
  Hitler left and right in the 1930s, proves this.
  With social media at their backs now, the
  propagation of hate has just become easier.

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Frankly, what did we expect? The value of nuclear
electricity CANNOT be had without the threat of a
nuclear bomb. Its the same with any new
development, its the same with AI, and its
certainly the same with social media.

• Ones mans revolutionary is another mans
  terrorist!
• No one can disembark the potential of an
  invention as it can be easily swayed to become a
  miracle or a curse. This ability to feed the
  right kind of messaging to the right kind
  of people when they are in the right state of
  mind is the essence of marketing. Well, think of
  it. Marketing is about altering consumer behavior
  in favor of your desired action through positive
  confirmation. This is where the idea of data use
  and extraction achieves its relevance, right?
  Consumer behavior the crux of it all. People,
  organizations have gone leaps and bounds to
  extract, understand and conquer it.
• And social media has become the easiest possible
  medium for the same. It stands as an innovation
  which has the capacity to make and break.  It
  works wonders for us at times and creates horrors
  for us at other times.

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OmLOGIC

• OMLogic is one of the premium digital
  communications agency based in India. We are a
  team driven by our passion for digital media and
  what impact it can provide to a message. The
  message could be for a societal change, a brand,
  a consumer, an NGO, a government or any other
  entity