The major market players in Indian Food processing industry include local companies such as Agro Tech Foods, Dabur, Gits, Parle

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• Business Strategy
• Case Study (20 Marks)
• The major market players in Indian Food
  processing industry include local companies such
  as Agro Tech Foods, Dabur, Gits, Parle and
  Foreign companies such as Nestle, Cadbury and
  Unilever. The business environment in which the
  food processing industry exists could be
  explained in terms of opportunities and threats.
  Opportunities just like High demand potential,
  low output from organized sector. Exports of
  agricultural and processed food have been rising,
  low cost Indian labour, younger population,
  changing lifestyle, nuclear families, increasing
  personal income, number of working women, etc.

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• Threats just like conservative Government
  policies, inadequate infrastructure for
  distribution and preservation, limited assess to
  appropriate technology for processing and
  packaging, high taxation on packaged items etc.
  Just observed how the food processing industry in
  India is affected by different levels of the
  environment at the global and national level.

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• Answer the following question.
• Q1. Explain the concept of Environment?
• Q2. Explain in detail the characteristics of
  Environment?
• Q3. Explain Internal Environment?
• Q4. Explain External Environment?

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