Ralph laurens womens is a firm that uses its collection as the fashion leadership - PowerPoint PPT Presentation

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Ralph laurens womens is a firm that uses its collection as the fashion leadership

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Title: Ralph laurens womens is a firm that uses its collection as the fashion leadership


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Sap Consultancyinfo_at_casestudyhelp.in91
94220-28822
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  • Sap Consultancy
  •  
  • CASE STUDY (20 Marks)
  • Ralph laurens womens is a firm that uses
    its collection as the fashion leadership strategy
    for multiple lower priced brands. R.Lcollection
    is the premiere product line and other brands are
    Ralph Lauren Blue Label, Ralph Lauren Black
    lable, pinky pony, Raph, Polo Jeans Company,
    Ralph lauren Gold RLX each label represents
    high end merchandise, but each targets a some
    what different customer with different types of
    products at different price points.

3
  • Answer the following question.
  • Q1. What are the influences on the design
    process?
  • Q2. Examine pre adoption processes in relation to
    creative design?
  • Q3. Examine post adoption processes in relation
    to technical design ?
  • Q4. What are the factors influencing product
    development?

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