Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement

Description:

For Assignment Solution Contact Casestudyhelp.in 9422028822 – PowerPoint PPT presentation

Number of Views:25
Slides: 5
Provided by: infocasestudyhelp
Tags:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement


1
Marketing Management info_at_casestudyhelp.in91
94220-28822
2
  • Marketing Management
  •  
  • CASE STUDY (20 Marks)
  • Ford Motors (Ford), one of the biggest
    manufacturers of automobiles in the US lost could
    not sustain its Lincoln brand due to
    mismanagement. The company Concentrated more on
    its trucks division for profits and let its
    luxury car business slide. It faced falling sales
    and profits due to a bloated product line, which
    was out of sync with the market. To get back to
    its former eminence, Ford initiated the
    rebranding of its Lincoln luxury-car brand.

3
  • Answer the following question.
  •  
  • Q1. Explain the concepts of brand, brand image
    and brand loyalty in the context of Ford.

4
  • www.casestudyhelp.in
  • info.casestudyhelp_at_gmail.com
  • info_at_casestudyhelp.in
  • 91 94220-28822
About PowerShow.com