Cotton was one of the most important and extensively cultivated crops in the world - PowerPoint PPT Presentation

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Cotton was one of the most important and extensively cultivated crops in the world

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Title: Cotton was one of the most important and extensively cultivated crops in the world


1
Operations Management info_at_casestudyhelp.in91
94220-28822
2
  • Operations Management
  •  
  • Case study (20 Marks)
  • Cotton was one of the most important and
    extensively cultivated crops in the world. It was
    one of the worlds most important natural fibers
    and supported the livelihood of 250 million
    people. Nearly 35 million hectares of cotton were
    actively cultivated, representing about 2.5 of
    the worlds cultivated land. However, cotton
    cultivation and manufacturing were responsible
    for several environmental and social problems.
    Conventional cotton production involved the
    intensive use of water and chemical pesticides
    and fertilizers. Cotton production accounted for
    up to 10 of the global use of pesticides and
    nearly 25 of insecticides used worldwide.

3
  • As conventional cotton production and
    manufacturing involved intensive use of water and
    chemical pesticides and fertilizers, IKEA
    actively promoted sustainable cotton growing
    method The case is about Sweden-based furniture
    retail giant IKEAs Better Cotton Initiative to
    bring sustainability into the cotton supply
    chain. The case discusses the factors that led to
    IKEA's active participation in social and
    environmental conservation and childrens
    welfare. It also examines in detail IKEA's
    journey into becoming an environmentally
    responsible company. The company took the various
    initiatives to ensure improvements in cotton
    cultivation so as to produce more economically,
    environmentally, and socially sustainable cotton.
    It ends with a discussion on whether IKEA will be
    able to mainstream Better Cotton as a new market
    commodity.

4
  • Answer the following question.
  •  
  • Q1. Explain the issues and challenges related to
    the cotton supply chain and how companies like
    IKEA are trying to overcome these challenges
  •  
  • Q2. Explain how IKEA went about implementing its
    Better Cotton Initiative across its supply chain.

5
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