A French company Allen Sunny Perfumes has introduced a perfume - PowerPoint PPT Presentation

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A French company Allen Sunny Perfumes has introduced a perfume

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Title: A French company Allen Sunny Perfumes has introduced a perfume


1
Marketing Management info_at_casestudyhelp.in91
94220-28822
2
  • Marketing Management
  •  
  • Case Study (20 Marks)
  • A French company Allen Sunny Perfumes has
    introduced a perfume under the brand name RK,
    named after the charismatic celebrity Ranbir
    Kapoor. The perfume is available in two variants,
    RK Silver for men and RK Gold for Women. The
    perfumes are priced at Rs.5000for a 100ml pump
    spray bottle. The strategy may be to capture a
    large number of consumers who are oriented
    towards film celebrities. Advertising is planned
    through television satellite channels and
    magazines.

3
  • Answer the following question.
  •  
  • Q1.Analyze the decision taken by the company to
    have Ranbir Kapoor as the brand ambassador of the
    perfume from the view point of reference group
    behavior.
  •  
  • Q2. Discuss how the company could segment, target
    and position its market.
  •  
  • Q3. What type of pricing strategy will you
    suggest for the product?
  •  
  • Q4. What alternative promotional media you
    suggest to the company for its better placement?

4
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