Importance of Digital Marketing in today's business world

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Importance of Digital Marketing in today's
Business World
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Introduction

• Digital Marketing can be understood as on the
  mark, conversion-oriented, surveyable, and
  interactive online marketing of products or
  services by using digital innovation to achieve
  the customers and transform them into clients in
  a feasible fashion. The complete concept and
  functionalities of digital Marketing are more
  proficient, effectual, result-oriented and
  measureable, which make it very different from
  traditional marketing.

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Services of Digital Marketing
Search Engine Optimization (SEO) Social Media
Optimization (SMO) Pay-Per-Click Marketing (PPC)
Content Marketing
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Search Engine Optimization
Search Engine Optimization (SEO) is a process of
gaining website visitors or gaining traffic from
free or organic search results in search
engines like Google or Bing or Yahoo. All major
search engines have primary search results that
are ranked based on what the search engine
considers most relevant to users. We call these
organic results, because they are free and not
driven by paid ads.
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Search Engine Optimization
Search engine optimization helps to reduce the
number of visitors to a particular website or
page by ensuring that the site appears high on
the list of organic results returned by a given
search engine.
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Social Media Optimization
Social Media Optimization (SMO) is the process of
increasing the awareness of a product or event
by using a number of social media outlets and
communities to create publicity. Social Media
Optimization includes using Social news and
bookmarking sites, as well as social media sites
and video and blogging sites. SMO Is similar to
SEO in that the goal is to drive traffic to your
Website.
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Social Media Optimization
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Pay-Per-Click Marketing

• PPC stands for Pay Per Click. It is an internet
  marketing model where the advertisers use the
  publishers website to market their products or
  services through ads. The publisher gets paid by
  the particular advertisers when a user clicks on
  their ads. It is a pull-type internet marketing
  of buying user visits to a site.

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Pay-Per-Click Marketing
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Content Marketing

• Content marketing is a strategic marketing
  approach focused on creating and distributing
  valuable, relevant, and consistent content to
  attract and retain a clearly defined audience
  and, ultimately, to drive profitable customer
  action.

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Web Development
Web programming, also known as web development,
is the creation of dynamic web applications.
There are two broad divisions of web development
front-end development (also called client-side
development) and back-end development (also
called server-side development). Front-end
development refers to constructing what a user
sees when they load a web application the
content, design and how you interact with it.
This is done with three codes HTML, CSS and
JavaScript.
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Web Design
Web design is the visual aesthetics and page
layout of a website. It goes hand-in-hand with
web development in the creation of a static
website or dynamic web application. The web
design process starts with a visual concept,
which you could sketch by hand or with software
like Photoshop. Then, you use HTML and CSS to
build the website. HTML and CSS are the codes
for writing web pages. HTML handles the basic
structure and bones of your page, while CSS
handles the style and appearance.
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Thank you.
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