Digital Marketing an Exclusive Training Program by ExlTech Solution

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Digital Marketing an Exclusive Training Program
by ExlTech Solution
What is Digital Marketing? Digital marketing is
marketing of a product or business by means of
digital medium mainly through internet, mobile
phones, display advertizing to reach the
customers. Internet of things has made digital
marketing very straightforward. Since 1990
2000 digital marketing has changed the ways of
marketing for the entrepreneurs, small scale
companies, brands businesses. Now people are
using digital devices for many applications such
as shopping, booking movies, tickets booking,
Internet banking and many more. That is the
reason that digital marketing is performing major
role in this scenario. ExlTech has come up with
an exclusive digital marketing training with 100
job guarantee. Digital Marketing
Techniques Following are the techniques used for
digital marketing Search Engine Optimization
(SEO) Search Engine Optimization is a process of
generating traffic from the free, natural search
results. There are two major parts of SEO namely
crawling and indexing. SEO ranks the website and
improves traffic with the help of unique and
quality content and keywords. Social Media
Optimization (SMO) Social Media Optimization is
the process of increasing the awareness of
product or brands by using multiple social media
communities to gain a viral publicity. Unlike
SEO, SMO is totally dependent on the content,
images and videos and not on keywords. Search
Engine Marketing (SEM)
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Search Engine Marketing has a wide application
area it aims to increase quality quantity
traffic of the website. SEM ultimately helps to
rank the website. Search engine marketing is a
type of digital marketing which deals with the
paid advertisement of a product that appears on
search result on a particular keyword. Google
Analytics Google analytics is a service offered
by Google that tracks and reports traffic of the
particular website. It was started by Google in
2005. Initially it was a premium service used by
enterprise users, now it is available in free
trials. It enables organization to analyze data
from all points of interaction in one place to
understand the customers review. Off page
optimization Off page optimization is very
important technique used to rank your website in
Google Search Engine results. On page
optimization On page SEO refers to all measures
that are taken directly within the website to
improve and earn more traffic in search engine
results. Lead Generation Lead generation
describes the marketing process of stimulating
and capturing interest in a product or service
for the purpose of developing sales pipeline.
Lead generation often uses digital channels, and
has been undergoing substantial changes in
recent years from the rise of new online and
social techniques. Social Media Marketing Social
media marketing deals with the promotion of
business or brand on social networking sites.
The goal of SMM is to produce content that users
will share with their social media and increases
brand exposure and broaden customer reach.
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Content Marketing Content marketing includes
creation and sharing of online content like
blogs, articles, social media posts and videos
that will help us to promote our band or
business.
Search Engine Marketing
Pay Per Click Advertising (PPC) PPC directs
traffic towards the website, in this type an
advertiser pays to publisher or an owner of the
website. Affiliate Marketing It is a
performance kind marketing there are business
rewards one or more affiliates for each visitor.
In this type you can offer an affiliate marketing
to others by signing up individuals or companies
who are willing to promote their
business. Email Marketing Email marketing is
nothing but sending a commercial and promotional
messages to the group of people using
emails. Google AdWords It is very vital term in
digital marketing. AdWords is a paid online
advertizing service provided by Google. In this
the advertisers have to pay for advertizing
their product.

• Advantages of Digital Marketing
• Easy Sharing

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• Many digital marketing channels highlight sharing
  capacities which enable advertizes and articles
  to be shared to numerous adherents. This makes a
  multiplier impact and has the ability to
  massively enhance deals comes about.
• Global
• As digital marketing uses Internet of things and
  worldwide web it is become global. Digital
  marketing allows ad clients to be visible in any
  part of the world. This gives little new
  businesses the uncommon chance to go worldwide
  by means of the colossal presentation gave. The
  web teems with stories of new companies that
  turned out to be immensely fruitful over a
  little period because of the open doors made on
  account of the worldwide idea of advertising by
  means of computerized stages.

• Measurable Output
• It lets results to be estimated by
  Accordingly, they can redress their promoting
  techniques that turn out

the advertisers at approach against to be
excessively
all times. customary reliant on

• accounts for even the most minor of changes in
  methodology, as in a hurry. With advanced
  showcasing channels, every transformation could
  be followed and lessons joined in the progressive
  battles. Results are continuous, which implies
  you don't need to sit tight for even a day to
  fathom the execution of your crusade.
• Engages Audience
• As of late, brands have comprehended the
  requirement for substantive exchange with the
  customers. It isn't so in the computerized
  biological system, while the expenses of doing
  that in traditional techniques will probably be
  restrictive, notwithstanding for enormous
  organizations. It puts a ton of accentuation on
  genuine discussions with the buyers to influence
  them to feel associated with the brands they
  devour.
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