Online Hotel Reputation Management: The Definitive Guide - PowerPoint PPT Presentation

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Online Hotel Reputation Management: The Definitive Guide

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Are you serious about your hotel reputation management? With the focus shifting towards online review sites and social media platforms, the repute of your hotel is no longer wrought by traditional offline media and marketing. Hence, you should know how to protect it. – PowerPoint PPT presentation

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Title: Online Hotel Reputation Management: The Definitive Guide


1
Online Hotel Reputation Management The
Definitive Guide
www.reputationsavvy.com
2
Hotel reputation management
  • Are you serious about your hotel reputation
    management? With the focus shifting towards
    online review sites and social media platforms,
    the repute of your hotel is no longer wrought by
    traditional offline media and marketing. Hence,
    you should know how to protect it.
  • In this article, we will discuss what online
    reputation is and why it is necessary for
    business owners..

www.reputationsavvy.com
3
What is the need for good online reputation?
  • Your reputation on different online
    platforms drives community opinion about your
    business or services. Obviously, when people want
    to book a room, they consider what people say
    about your services.
  • If an individual says great things about you
    on social media, you will get the continuous flow
    of booking. However, if people find
    negative hotel reviews, they start looking for
    another alternative.

www.reputationsavvy.com
4
Following statistics prove it
  • Approximately 92 of people across the world say
    that their hotel booking decisions are impacted
    by online reviews.
  • And 51 travelers write a review of accommodation
    after a trip.
  • Up to 50 of individuals will not book hotels
    without reviews.
  • From above points, it is cleared that hotel
    reputation management is a crucial and
    unavoidable aspect in hospitality businesses.

www.reputationsavvy.com
5
What happens if your Hotel reputation is not good?
  • Online reputation these days has become the
    powerful driver of revenue and growth. Your
    business reputation has the direct impact on
    revenue and sales. Because of an enormous
    evolution of social media and Internet, no online
    presence means no long survival.

www.reputationsavvy.com
6
Why reputation management for hotels is important
  • A lot of information is available for buyers
    online these days. Regardless of any industry,
    there are guides, reviews, and videos in order to
    help customers make a decision. And todays
    customers rely on reviews more than your hotel
    website.

www.reputationsavvy.com
7
How to master your hotel reputation management
  • Start with searching your hotel name on the
    search engine. Notice what your search show to
    you. This is how you appear online to your
    customers.
  • Moreover, figure out where you need
    correction. You should create a hotel advertising
    and branding plan in order to build the
    foundation of your online visibility.

www.reputationsavvy.com
8
Heres how you should start
  • Monitor reputation on regular Basis
  • Obviously, you want to know what people are
    saying about you. To do so, you have to espouse
    a proactive approach in order to monitor your
    reputation. Make it a daily habit. Moreover, look
    for filter social services, influencer opinions
    and more.
  • Present on all online review platforms
  • Customers can post reviews on sites such as
    Yelp, Facebook, Instagram, Google and more. You
    have to present on these sites for online
    reputation management. Also, create social media
    profile in such a way that rank higher in search
    engine algorithm.

www.reputationsavvy.com
9
Check reviews on online travel sites
  • These reviews are different than reviews on
    your hotel website or social media. Because
    reviews on online travel sites are verified and
    reliable. Thus, no individual can give a false
    review about you. Plus, do not forget to check
    and reply these reviews on regular basis.

www.reputationsavvy.com
10
Be firm on illicit attacks 
  • Some people tend to spread wrong information
    about others. You should firmly combat if you
    come across such situation. Also, ensures you
    take essential measure to prevent them and stop
    them from doing it again.

www.reputationsavvy.com
11
Take Action
  • You should share feedback with your staff.
    Use negative review as a constructive learning
    tool. Use guest feedback to improve services and
    upgrade capital. Create a hotel reputation
    management strategy and train your staff members
    to follow it.

www.reputationsavvy.com
12
Wrapping Up
  • In this technologically advanced world,
    where industry lives or die by star rating or
    online reviews, make reputation management a
    priority. You should keep track of your hotel
    rating on different review sites. Furthermore set
    your objective where you want to be.
  • Assimilate the above points in your hotel
    reputation management plan and you will see an
    increase in customers gratification. And this
    leads to an enhanced reputation of your hotel.

www.reputationsavvy.com
13
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