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Importance of business stationary

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Having your business stationery and logo designed require a small investment but it is definitely worth the expense. It is suggested to outsource this effort to a company who is an expert in this domain and can create professional identity for your business. Your business stationery design should be so good that other businesses can’t ignore you. – PowerPoint PPT presentation

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Title: Importance of business stationary


1
IMPORTANCE OF EFFECTIVE BUSINESS STATIONERY
2
  • Designing the logo of your business is a crucial
    part of any business marketing strategy and for
    such type of strategies many of us opt for the
    best graphic design service available in the
    market. Although most of the start-ups dont
    invest much time in getting their business
    stationery designed, but it is highly recommended
    to take time out in doing so. 
  • Your business collateral helps position your
    business as a professional and responsible one. 
    Also it establishes your business as a legitimate
    company in front of your clients and prospects. 
    Keep in mind, the way you present yourself is the
    way people first view you.

3
  • Having your business stationery and logo
    designed require a small investment but it is
    definitely worth the expense.  It is suggested to
    outsource this effort to a company who is an
    expert in this domain and can create professional
    identity for your business.  Your business
    stationery design should be so good that other
    businesses cant ignore you.

4
  • Visual Identity
  • Personally speaking a brands identity is the
    pictorial representation of the ideals and
    personality of your brand. Forming an Identity
    essentially builds the character or the attitude
    of your brand and it can be used to recite
    specific approaches in your audience. Your brand
    identity should be designed in such a way that it
    can connect your companys overall message and
    endorse your business aims. Investing in an
    exclusive brand identity shows that you take
    pride in your business and are committed to
    success. Customers will believe you are more
    likely to deliver on your promises to them
    because a business that invests in its success
    will under promise and over deliver, creating
    more brand loyalty and trust with every customer
    interaction.

5
  • The name of your company, logo, slogan etc. is
    referred to as Visual Identity also known as
    Visual Id.  It is important to pay extra
    attention to these representations as they define
    your brand value in the market and help you in
    successfully promoting your business.  Therefore,
    it is vital that these identities are unique and
    original. So, dont shy away seeking help of a
    professional company with strong portfolio and
    experience in this domain.

6
  • Branding Your Business
  • The quality of the stationery design is an
    essential first step when creating these visual
    identities.  Your business card is an initial
    presentation of your business.  Hence, it must be
    eye-catching and leave positive impression on
    your prospects.  The colour scheme and design
    must also be relevant to your business and
    product or service. A logo is not easy to design
    especially when a companys brand image is at
    stake. In the modern era, small or even big
    business is anxious about their brands image in
    a reasonable market. They want to make a major
    presence to counter their opponents marketing
    styles. Illustrations like logos are the most
    operative tools for pleasing a sort of marked
    audience with a companys business.

7
  • Your Networking
  • Networking and increasing your visibility in
    community and on social networks aids in building
    relationships. It is supreme to brand building
    and the finest way to do so is to help people in
    ways that set you apart. Networking is another
    vital and the greatest portion of any successful
    business. Since you might have a clear picture of
    the different segments of your audience, its
    important to figure out where theyre spending
    the most time, especially on social media. It is
    good to know that how effective it is to reach
    people where theyre already present that
    include their online behaviour, too.

8
Contd.
  • When corresponding with prospects and clients,
    your business card acts as the first impression
    of your business and product or service.  Thats
    why it should represent your company in the best
    manner as possible.  Once the networking is over,
    the only thing that stays with the prospect
    besides your impression is your business card. 
    Therefore, invest in custom and well-designed
    stationery that can leave an unforgettable first
    impression with your future clients.

9
  • Consistency is the Key
  • First and foremost we mainly focus on the
    subject what consistency actually means? From a
    designers perspective, it means
  • Exhausting the same business name, logo, and or
    logotype. Setting the name and other fundamentals
    in a secure manner.
  • Selecting a couple of font styles and using them
    permanently or constantly.
  • Cherishing a corporate colour, or colour palette
    and using them as the leading colour pattern
    during the course of your supplies- can be
    printed or online.

10
Contd.
  • Growing a solid and specialized brand identity is
    an integral part of any effective branding
    strategy. Creating a brand identity involves
    research and attention to detail in order to
    develop a grace that successfully meets the goals
    of a business and gives off the suitable message.
    Once a brand identity is shaped then many
    companies deliver recommendations for how their
    brand should be characterized on numerous forms
    to guarantee stability and consistency. Another
    point to remember is that your other marketing
    collaterals should be consistent in design and
    color schemes with your business card.  This
    creates your image in the market as a loyal and
    reliable company which is capable of producing
    consistent results.

11
  • For instance Whenever a likely customer listens
    to your business name or sees your logo it gets
    registered in or even to some extent in their
    memory. The stronger a memoryand therefore
    connectionsomeone has to a brand, the more
    possible they are to buy from that brand.
    Consumers are more likely to choose brands that
    are accustomed, because they seem known,
    established, and hence dependable.

12
  • Think Something New and innovative
  • The notion of your innovation about the brand
    must not be too trendy or mainstream which the
    audiences have noticed several amount of times.
    You get a new concept when you are inspired. But
    to convert that exceptional concept into an
    astonishing logo design requires the skills and
    abilities. This implies that you would need to
    have an exceptional understanding of how design
    elements work. You must have a vision of the role
    these elements play in making a logo look
    distinct and memorable.

13
  • Other Business Stationaries
  • Business Card A business card helps express the
    image of your business. It is typically of the
    size 2 inches by 3 inches. It should be inclusive
    of your business logo, and other important
    information such as contact details and website
    and social media addresses.  The design, however,
    needs to be in sync with your business.  For
    example, If you sell childrens toys, you should
    consider using bright and primary colors and
    words should be written in a child or comic
    script that would be appealing to the children.

14
  • Letterheads Envelopes With the digital era,
    most of the business communication takes place
    via email or online communication. However,
    letterheads and envelopes are required on several
    occasions.  They are useful marketing strategies
    to instantly create a feeling of professionalism
    and reliability for your business.

15
  • Texture Labels Whether you wish to stay
    organized or use as a gift, notepads and labels
    come up with very wieldy. For instance In Beer
    or a wine, labels are also great candidates for a
    textured approach. When a customer goes to buy a
    bottle then he or she often picks it up by its
    body, where the label is. A label that is nicely
    textured will convey an elegance that visual
    design alone cannot.

16
  • Presentation Folders These are great tools
    whether you wish to use them within your office
    or carry important documents to your prospect /
    clients office.

17
  • Rubber Stamps Stickers Keep your branding
    consistent throughout your business
    communications with stamps and stickers. These
    are a very cost effective way to create
    uniformity within your printed material and
    should be a staple in the stationery cupboard.

18
Thank You
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