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Digital Marketing at Internet Marketing School

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A presentation about the introduction to digital marketing and its elements like Search Engine Optimization, Search Engine Marketing, Pay Per Click, and Social Media Marketing. Internet Marketing School provides digital marketing courses to students, freshers and working professionals. For more, log on to – PowerPoint PPT presentation

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Title: Digital Marketing at Internet Marketing School


1
Internet Marketing School
Delhi Kolkata Bengaluru
2
About us
Were Digital Marketing Specialists (Agency
working pan India) hence we understand the
market requirements. Thus our curriculum is
tailored to meet the employability criteria of
Industry. We teach Industry-ready curriculum
thus enhancing the employability of students.
Thats where we stand out from others
3
Outline
What is Digital Marketing ? Why are people going
online ? Benefits of Digital Marketing ? What
does Digital Marketing consist of ? How Digital
Marketing evolved ? Search Engine Optimization
(SEO) Pay Per Click (PPC) Social Media Marketing
(SMM) Digital Marketing Measurement
4
What is digital marketing? Digital marketing is
the marketing of products or services using
digital technologies, mainly on the Internet, but
also including mobile phones, display
advertising, and any other digital medium.
5
W H Y P E O P L E
A R E G O I N G
O N L I N E ?
Have fun and pass the time - 100 Learn by
educating self - 96 Learn by researching
- 92 Learn by keeping informed - 83 Socialize
and discuss - 75 Have fun and escape - 68 Do
business and work- 67
6
Benefits-
  1. MORE COST EFFECTIVE THAN TRADITIONAL MARKETING.
  2. HIGHER REVENUES.
  3. IMPROVED CONVERSION RATES (SALES).
  4. COMPETE WITH LARGE CORPORATION.
  5. EARN PEOPLES TRUST AND BUILD BRAND REPUTATION.
  6. REAL TIME RESULTS

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1 Search Engine Optimisation (SEO)
W H A T D O E S D I G I T A L M A R K E T I N
G C O N S I S T O F ?
2 Search Engine Marketing (SEM) 3 Pay Per Click
Advertising (PPC) 4 Social Media Marketing (SMM)
5 And more.
10
Search Engine Optimization
SEO is a marketing discipline focused on growing
visibility in organic (non-paid) search engine
results. SEO encompasses both the technical and
creative elements required to improve rankings,
drive traffic, and increase awareness in search
engines.
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Search Engine Marketing
SEO is a marketing discipline focused on growing
visibility in organic (non-paid) search engine
results. SEO encompasses both the technical and
creative elements required to improve rankings,
drive traffic, and increase awareness in search
engines.
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14
Pay Per Click
Pay-per-click (PPC), also known as cost per click
(CPC), is an internet advertising model used to
direct traffic to websites, in which an
advertiser pays a publisher (typically a website
owner or a network of websites) when the ad is
clicked. ... However, websites can offer PPC ads
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Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The
goal of SMM is to produce content that users
will share with their social network to help a
company increase brand exposure and broaden
customer reach.
17
More Types
Email Marketing
Content Marketing
Inbound Marketing
Affiliate Marketing
18
D I G I T A L
M A R K E T I N G
M E A S U R E M E N T
  • T H E M E T R I C S Y O U L L W A N T T O T R A
    C K W I L L A C T U A L L Y B E D E P E N D E N
    T O N Y O U R M O S T I M P O R T A N T G O A L S
  • F O R A P R O J E C T O R C A M P A I G N . A L T
    H O U G H A L L
  • P R O J E C T S A R E D I F F E R E N T , H E R E
    A R E S O M E G R E A T ,
  • M A I N S T R E A M M E T R I C S T H A T I M E A
    S U R E A S A R U L E O F T H U M B
  • 1 - 5 D I G I T A L M A R K E T I N G S T A P L
    E S
  • . O V E R A L L T R A F F I C
  • . C H A N N E L - S P E C I F I C T R A F F I C
  • . C O N V E R S I O N S
  • . B O U N C E R A T E
  • . S E A R C H T R E N D S
  • - 1 0 A D D I T I O N A L P R O V E N M E T R
    I C S
  • . N E W V S . R E T U R N I N G V I S I T O R S
  • . Q U E R I E S
  • . T O P 1 0 O R G A N I C L A N D I N G P A G E
    S
  • . U S E R D E M O G R A P H I C S

19
contact us
FOLLOW US - 1. www.facebook.com/imschoolindi a/
NUMBER Kolkata 91 97485 20007 Delhi 91
97737 13006 Bengaluru 91 90360 44571
2.www.instagram.com/imsinterne tmarketingschool/
EMAIL edu_at_internetmarketingschool.co.in
3.www.linkedin.com/company/13 203055/
WEBSITE www.internetmarketingschool.co.in
4. twitter.com/imschoolindia
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