Traditional Toys and Games Market Challenges & Global Industry Analysis By 2025

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Traditional Toys and Games Market- Global
Industry Insight, Trends, Outlook, and
Opportunity Analysis 2017-2025

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REPORT DESCRIPTION
Traditional Toys and Games Market Overview
The global traditional toys and games market was
valued at US 91.54 billion in 2016 and is
expected to exhibit a CAGR of 4.84, in terms of
revenue to reach US 138.61 billion by 2025. The
market includes traditional toys and games
products such as outdoor and sports toys,
puzzles, educational toys, construction sets and
model vehicles among others. The market has
observed a significant boost in sales in the
emerging regions of the world. This can be
attributed to increasing purchasing power and per
capita spend on toys by consumers in China,
India, ASEAN, and Brazil. Despite a high per
capita spending on toys and games by consumers in
North America and Europe, the regions are
witnessing slow growth due to growing inclination
towards digital gaming. The traditional toys and
games market in North America was valued at US
28.73 billion in 2016 and is projected to exhibit
a CAGR of 4.87 over the forecast period
(2017-2025). Thin profit margins in the market,
are preventing major players to make large
investments in the market. Companies are focused
on growing their core competency in their core
markets. For example, the LEGO Group is focused
on increasing its market share in the
construction sets instead of expanding its
product portfolio.
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REPORT DESCRIPTION
Online sales of toys has increased rapidly over
the recent past, in turn, resulting in
manufacturers of toys and games to seek
partnerships with online stores. For instance,
Mattel and Alibaba Group Holdings Ltd have
entered into a partnership, which allows Alibaba
to sell the former companys products
online. Among product types, the outdoor and
sports toys segment is projected to be the
largest segment over the forecast period. The
segment was valued at US 13.85 billion in 2016
and is expected to exhibit a CAGR of 5.98 over
the forecast period, to reach US 23.18 billion
by 2025. Cross-over products, combining
traditional toys and games and digital media is
increasingly being observed. The popularity of
technology toys across the traditional toys and
games industry is increasing. In 2014, Takara
Tomy and Huawei Technology entered into an
agreement for the development of toys in China.
Takara Tomy has similar partnerships with Docomo
and PlayFusion Limited. Brand and product
counterfeiting poses as a major concern for
industry players. Lack of trademark protection in
emerging economies of Asia Pacific and Latin
America has led to counterfeiting. Counterfeited
products are usually not manufactured with
appropriate safety standards, thus posing a risk
to consumers. Request sample Copy of this
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REPORT DESCRIPTION
Latin America is anticipated to be the fastest
growing market for baby food, witnessing highest
CAGR of 7.21 during the forecast period (2017 -
2025). In 2016, Brazil dominated the baby food
market and was followed by Mexico and Argentina.
According to the Coherent Market Insights, Brazil
has the largest child population in the region
and recorded a continuous increase in crude birth
rate since 2009. The major factors propelling the
growth of baby food market in Latin America,
include the steadily developing primary and
secondary health care applied to marginal urban
and rural population. This in turn, reducing the
infant mortality in Latin America and thereby
contributing in the overall growth of this market
in the region. According to the National Center
for Biotechnology Information (NCBI), the numbers
of deaths under age five years declined fastest
in Latin America between 2000 and 2015. Major
companies operating in the global baby food
market include Nestle S.A., Groupe Danone, Abbott
Laboratories, Hain Celestial Group, Kraft Heinz
Company, Bristol-Myers Squibb, Hero Group,
Morinaga Milk Industry Co. Ltd., and Cargill
Inc. To Get Discount on this Report
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